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Transactional emails may not seem like the most exciting message in your arsenal of customer communications, but clever marketers know that every email is an opportunity—especially when these types of emails receive open rates as high as 85 percent1 (compare this to the 20-25 percent average open rate of marketing emails). Specifically, shipping and order confirmation emails are […]

Abandoned shopping carts have plagued digital marketers since the beginning of time—or at least since the beginning of ecommerce. Not to mention, it appears consumers are adding items to their carts, and abandoning them, more than ever. And while abandoned cart automations can have helped brands recover millions of dollars in lost sales, there are plenty of ways […]

Appealing to a wide audience is hard. Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. The bigger your audience gets, the harder it becomes to keep track of what each person […]