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How do you feel, when you send an email campaign and receive a message that some of your subscribers couldn’t receive it? Disappointed and frustrated, right? Message that comes back because it couldn’t be delivered to a prospect’s email is a bounce back. In this post, we’ll explore all about bounce emails, including the causes […]

As customers, we know it – our email inboxes are flooded with emails that we either don’t need or resonate with. But as marketers, we often tend to overlook that point. In fact, US companies push more emails than others. This even surpasses the worldwide average figure of 1.38 million per month. As a result, […]

The niche and size of your operations, notwithstanding, if you run a business, you have to connect with your audience and create a buzz around what you’ve got to offer. And email marketing remains one of the most effective channels for establishing direct, one-on-one communication with your customers. To make the most of this marketing […]

Paid ads have turned into the bread and butter of marketing campaigns, especially as organic reach becomes more unattainable. It’s almost impossible to avoid seeing paid advertising in today’s digital world. Whether you’re scrolling through your cell phone or driving, you’re bound to be faced with ads on social media, TV, billboards, paid display, radio, […]