Beautified You

E-commerce beauty company BeautifiedYou takes their communication to the next level through email marketing.

2-3
Campaigns
a week
56%
Six months, of Beautified You
2360%
That’s a
ROI

WHO:

BeautifiedYou, a physician-backed beauty and skincare company, decided to take a more hands-on, strategic approach to email marketing and reaped the benefits.

WHAT:

BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

HOW:

First, we scrubbed BeautifiedYou’s email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities. The result? BeautifiedYou’s revenue increased by 56% in just six months. That’s an ROI of 2360%!

The Process

The five steps to your brand’s email marketing success:

 
Here’s our recipe for a personalized, effective email campaign that will 
engage and convert your target audience like clockwork!

First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.

After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.

After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.

The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.

Monthly custom reports with important KPI. 

Advertising result

Only a few months we spent to move Beautified You account from 17 to 56% Revenue.

DataTotal RevenueRevenue from KlaviyoFlowsCampaignsRecipient

06/01 – 06/30

June

100%

17%

*start Klaviyo marketing

0%17%$0.23

12/01 – 12/31

December

100%56%17%39%$0.46

Advertising result

Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.

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