Beautified You
E-commerce beauty company BeautifiedYou takes their communication to the next level through email marketing.
Campaigns per Week
Revenue Increase over 6 Months
ROI
WHO:
BeautifiedYou, a physician-backed beauty and skincare company, decided to take a more hands-on, strategic approach to email marketing and reaped the benefits. Help them to migrate from Bronto to Klaviyo.
WHAT:
BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
HOW:
First, we scrubbed BeautifiedYou’s email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities. The result? BeautifiedYou’s revenue increased by 56% in just six months. That’s an ROI of 2960%!
The Process
The five steps to your brand’s email marketing success:
Here’s our recipe for a personalized, effective email campaign that will
engage and convert your target audience like clockwork!
First, we analyze the brand, website, and positioning, check competitors, then create a personalized email campaign structure designed for your company’s unique goals and target audience.
After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.
After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.
The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.
Monthly custom reports with important KPI.
Communication that elevates consumers’ experience
Our team of industry-leading creative professions design each email to accentuate the glamour and aesthetic of brands like BeautifiedYou on all types of desktops.
Incredible deals in your consumers’ inboxes
In tandem with beauty tips, new product launches, and seasonal trends, our team launches campaigns that highlight holidays with discounts and special deals to drive additional sales. Beauty and skincare products make incredible gifts.
All aligned with your brand
We work tirelessly to mirror your brand through both email design and copy. For BeautifiedYou, that manifested itself in campaigns that capture the distinguishing factors of each product through graphics, photography, and content.
The best consumer experience, every time
Our team of industry-leading creative professions design each email to accentuate the glamour and aesthetic of brands like BeautifiedYou, no matter what device consumers are checking their emails on.
Incredible deals in your consumers’ inboxes
In tandem with beauty tips, new product launches, and seasonal trends, our team launches campaigns that highlight holidays with discounts and special deals to drive additional sales. Because what makes better gifts than beauty products?
All aligned with your brand
DIDO AGENCY tirelessly works to mirror your brand through both email design and copy. For BeautifiedYou, we created campaigns that reflect the differentiators of each product through graphics, photography, and content.
Advertising result
| Data | Total Revenue | Revenue from Klaviyo | Flows | Campaigns | Recipient |
06/01 – 06/30 June | 100% | 17% *start Klaviyo marketing | 0% | 17% | $0.23 |
12/01 – 12/31 December | 100% | 56% | 17% | 39% | $0.46 |
Advertising result
Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.
Technology Platforms
