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If you’re a Shopify user by now you’ve probably heard the news: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of trouble […]

Transactional emails may not seem like the most exciting message in your arsenal of customer communications, but clever marketers know that every email is an opportunity—especially when these types of emails receive open rates as high as 85 percent1 (compare this to the 20-25 percent average open rate of marketing emails). Specifically, shipping and order confirmation emails are […]