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Because you can personalise your emails depending on your consumer profile, email marketing is a particularly powerful marketing tool.   There are several publications and specialists accessible online that can advise you how to create a sales email, marketing email, promotional email, or newsletter, as well as which technology to use to send these emails. […]

People assume that email marketing is a thing of the past, just as letter-writing campaigns are basically defunct. That is a fallacy. In reality, email marketing is very much a thing of the present, and when done correctly, it can make your firm millions of dollars.   Let’s debunk four more marketing fallacies.   MYTH […]

Holiday sales have increased every year since 2003 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and […]

Imagine you’re planning to move into a new home. Maybe you’re excited about the upcoming change. Or perhaps you’re dreading it because you love your current home and can’t imagine the possibilities another place might hold. Either way, moving can be a hassle—especially if you try to go it alone. As moving day approaches, you […]

If you’re a Shopify user by now you’ve probably heard the news: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of trouble […]

Transactional emails may not seem like the most exciting message in your arsenal of customer communications, but clever marketers know that every email is an opportunity—especially when these types of emails receive open rates as high as 85 percent1 (compare this to the 20-25 percent average open rate of marketing emails). Specifically, shipping and order confirmation emails are […]

Abandoned shopping carts have plagued digital marketers since the beginning of time—or at least since the beginning of ecommerce. Not to mention, it appears consumers are adding items to their carts, and abandoning them, more than ever. And while abandoned cart automations can have helped brands recover millions of dollars in lost sales, there are plenty of ways […]