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Email marketing is a powerful intermediary between your company and your audience. Emails help build long-term relationships with your customers. Newsletters help not only increase sales but also strengthen the image of your brand.   Competent creation of an email helps to solve several problems at once:   • to inform the subscriber about the […]

Choosing the perfect email marketing software is one of the best ways to make sure you can connect with your target audience. While email may not be the newest form of marketing in the digital space, it is still one of the most successful.   Klaviyo is one of the leading email marketing tools available […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business.     Email […]

Customers are most engaged with a company the moment they make their first purchase from that company or sign up for a newsletter. No matter how extensive your product range or how good customer support you provide, both customers and subscribers will eventually lose interest in your company.   At the same time, it’s not […]

How often do you check your spam folder? Never? Then how do you know important emails aren’t in the spam folder? Do you just trust your Internet service provider (ISP)? There is no guarantee that your important emails will be delivered.   This process is called email deliverability. It ensures that your email appears in […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it.   The more competently email marketing is conducted, the more profit it brings. We […]

With multiple email metrics and KPIs, you can get data-driven insights to improve the results of your email marketing campaign. In this post, we will describe 4 key email marketing metrics. So, why only 4 metrics?   Each of these metrics corresponds with a specific, high-leverage part of your email. If performance dips, reviewing which of these […]

There are many ways to evaluate the effectiveness of mailing lists. In any email marketing tool, there are a large number of different metrics. The effectiveness of Internet marketing is measured using a large number of indicators. They are called KPI – key performance indicators. With the help of KPIs, you will be able to […]