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The capacity of an email sender to deliver emails to recipients’ inboxes is referred to as email deliverability.   You are the email sender, and the Internet service provider (ISP) is the third-party preventing you from reaching your customers. Gmail, Yahoo!, Outlook, and other ISPs want your subscribers to interact with your emails rather than […]

Although each brand’s subject lines are unique, there are some general no-nos when it comes to composing them. The subject line of your email will frequently influence whether it is read and given a chance, or if it is tossed into the digital trash can and labeled “junk mail.”   Isn’t it true that few […]

So, why only 4 metrics?   Each of these metrics corresponds with a specific, high-leverage part of your email.   If performance dips, reviewing which of these numbers changed can help you understand EXACTLY what happened and HOW to fix it.   The 4 metrics are…    1. Deliverability    2. Open rate    3. […]

Because you can personalise your emails depending on your consumer profile, email marketing is a particularly powerful marketing tool.   There are several publications and specialists accessible online that can advise you how to create a sales email, marketing email, promotional email, or newsletter, as well as which technology to use to send these emails. […]

People assume that email marketing is a thing of the past, just as letter-writing campaigns are basically defunct. That is a fallacy. In reality, email marketing is very much a thing of the present, and when done correctly, it can make your firm millions of dollars.   Let’s debunk four more marketing fallacies.   MYTH […]

Holiday sales have increased every year since 2003 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and […]

Imagine you’re planning to move into a new home. Maybe you’re excited about the upcoming change. Or perhaps you’re dreading it because you love your current home and can’t imagine the possibilities another place might hold. Either way, moving can be a hassle—especially if you try to go it alone. As moving day approaches, you […]

If you’re a Shopify user by now you’ve probably heard the news: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of trouble […]