Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing
Winning BFCM: A 2024 Strategy for eCommerce Brands
Black Friday and Cyber Monday (BFCM) are the most critical events in the eCommerce calendar. With consumers eagerly awaiting massive discounts, businesses have a prime
Email Pop-Ups: Unlocking Their Power and Why They’re Essential
In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is
Using Artificial Intelligence in Email Marketing: How AI Can Help with Data Analysis and Creating Effective Campaigns
Artificial Intelligence (AI) has revolutionized various industries, and email marketing is no exception. By leveraging AI, marketers can analyze data more efficiently, understand their audience
6 Successful 4th of July Email Marketing Examples to Revolutionize Your Revenue
In 2023, 87% of Americans celebrated the 4th of July, according to Statista, which also reports an average per-person spend of $93 for the holiday
Unleashing the Power of GPT-4o: Revolutionizing AI Interaction and Email Marketing
On May 14th, 2024, OpenAI unveiled GPT-4o, an upgrade of their existing ChatGPT model. This multimodal AI extends beyond traditional text interactions, with a new
Mastering Email Deliverability: Best Practices for Email Marketing Success
Your eCommerce brand’s email marketing efforts might be some of the best on the market. But, if your emails aren’t reaching your audience’s inboxes… then
The Psychology of Email Marketing: Understanding Subscriber Behavior
When you think of “email marketing,” do you also think of psychology? Many people don’t… but eCommerce business owners (and email marketers) definitely should! From
Diving into Drip Campaigns: Nurturing Leads with Email Automation
Email marketing is a massive industry, with tons of different strategies and tactics available for eCommerce brands to reach their audiences. But, if you’re looking
