Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing
Navigating the Future of Email Marketing: DIDO’s Predictions for the Next 5 Years
Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4
Conversational SMS and Email Marketing: What eCommerce Brands Need to Know
Today’s eCommerce landscape is highly competitive. It’s not enough to simply “stay in touch” with your customers anymore — you have to create experiences that
Unlocking the Power of Behavioral Segmentation in Email Campaigns
Today’s customers expect more than generic email blasts. They crave relevance, timing, and personalization… Which is where behavioral segmentation in email marketing comes into play.
Klaviyo B2C CRM: Everything You Need to Know
Today’s consumer expects a lot from the brands they support. If you want your B2C brand to thrive, you need more than the basic tools
How to Create a Seamless Omnichannel Marketing Strategy with Email and SMS
Email marketing is an incredibly busy industry. On any given day, customers get tens (if not hundreds!) of emails in their inboxes, and it can
The Role of AI in Crafting Hyper-Personalized Email Campaigns
Today’s consumers are bombarded with email marketing campaigns and promotions. With so many communications reaching their inboxes daily, consumers are forced to decide which messages
How to Integrate SMS and Email Marketing for eCommerce Success
The eCommerce industry is always changing, causing businesses to constantly seek new, innovative ways to engage their customers and drive sales. Yet there’s one tried-and-true
2025 Email Marketing Trends: DIDO Agency’s Top 8 Predictions
No matter how much digital marketing seems to evolve, email marketing remains one of the most powerful tools for connecting with your audience. And, now