Industry
Food & Beverage
over 6 Months
The Challenge
Den’s Hot Dogs, a Brooklyn-based food company known for its gourmet frozen meals, needed support with customer retention. Despite success in other business areas, Den’s found their typical retention methods had become too costly to justify given the lack of results.
So, after hearing positive feedback from DIDO Agency’s other clients, Den’s Hot Dogs partnered with us in hopes of achieving several goals:
• Find a more efficient, cost-effective marketing solution for retention,
• Communicate more strategically with their sizeable subscriber list to build loyalty, and
• Generate better audience engagement to build stronger, longer-lasting customer relationships
Our Strategy
Despite having a substantial subscriber list, Den’s Hot Dogs lacked a refined email marketing strategy to capitalize on the possibilities a list that size could provide.
So, when DIDO Agency stepped in, our first initiative was creating a well-structured plan to make the most of their large subscriber list.
Our main strategic goals included:
• Fostering brand loyalty
• Boosting customer engagement
• Increasing conversions across the entire customer journey
To achieve this, we focused on creating and implementing several highly targeted campaigns.
First, we launched several campaigns to reach customers at different parts of their purchasing journey. This included discounts targeted at first-time visitors, abandoned cart reminders for window shoppers, and exclusive offers to encourage repeat purchases.
Second, we launched weekly independent campaigns, designed to appeal to different customer segments. By ensuring Den’s Hot Dogs appeared in their audience’s inboxes at least twice a week, we ensured brand recognizability while promoting loyalty through unique offers.
Our strategy also extended to amplify relationship-building efforts with Den’s Hot Dogs’ customers.
We focused on repeat engagement by designing and scheduling regular follow-up communications, alongside specific efforts to reach inactive users through tailored re-engagement campaigns. This helped us establish a rapport with Den’s Hot Dogs’ existing customer base, encouraging casual shoppers to become long-term, loyal fans.
Our Process
Pop-ups
DIDO Agency redesigned and optimized two compelling pop-ups for Den’s Hot Dogs.
Our goal with this pop-up redesign was twofold.
First, we wanted to enhance customer engagement, which we encouraged with giveaways and discounts. Second, we wanted to capture email subscriptions, which we supported by offering a simple, one-button subscription process.
During the copywriting phase, we ensured that both pop-ups featured clear and persuasive calls to action with engaging language that enticed guests to stay on the page. Our design team followed through with our “clear and persuasive” goal, designing the pop-ups to encourage user interaction, drive conversions, and successfully expand Den’s Hot Dogs’ email list.
A homepage pop-up inviting users to subscribe for a chance to win a fine dining experience, showcasing images of a perfectly grilled steak to attract food lovers.
An exit intent pop-up offering an 11% discount on orders for new subscribers, emphasizing immediate savings while showcasing vibrant, eye-catching food imagery.
Email Design
Before working with our team, Den’s Hot Dogs design was clear and concise but lacked the visual appeal and strategic elements needed to captivate recipients.
Our team transformed Den’s Hot Dog’s email design, incorporating vibrant, eye-catching visuals and a more engaging, appealing layout.
We featured more, high-quality images of the brand’s dishes and other family-centric visuals that resonate emotionally with the target audience. We also organized Den’s Hot Dogs’ emails to strategically highlight the brand’s promotional offers, putting offers and holiday-themed discounts front and center.
Our redesigned emails for Dens Hot Dogs’ were crafted to enhance readability, drive conversions, and encourage immediate engagement from their subscribers, three things we accomplished with our strategic email design.
Big Offer Campaigns
Our first set of independent campaigns highlighted a large discount Den’s Hot Dogs was offering, demonstrating a brand commitment to product affordability and customer satisfaction.
The first “Big Offer” email was centered around a 15% discount on all beef products.
Featuring a mouth-watering image of a Den’s Hot Dogs beef dish to attract attention, this first encouraged recipients to take advantage of the 15% discount with a clear, easy-to-use code. It also highlighted featured products like the brand’s signature Coney Island Hot Dogs and Chateaubriand Beef Tenderloin, with clear calls to action to “shop now.”
The second “Big Offer” email highlighted an elevated 25% discount on hot dogs and sandwiches.
A bold “25% OFF” headline and a vibrant image of a gourmet sandwich grabbed attention. The copy clearly informed recipients about the sale, while visuals showcased Den’s Hot Dog’s signature items. A countdown timer reinforced urgency, emphasizing the offer’s limited-time nature and encouraging immediate action.
Father’s Day Campaigns
As a company focused on grilled meats, running a Father’s Day campaign seemed like a natural choice with a high opportunity for conversions.
The first Father’s Day email offers a 20% discount on all products. The imagery speaks to the family nature of Father’s Day, featuring a father and child while promoting items that a “Grill Master Dad” would enjoy. We positioned the 20% discount right at the beginning of the email, emphasizing the limited nature of the offer while highlighting Den’s Hot Dogs’ brand differentiators, making it a compelling deal for customers.
The second Father’s Day email features a 15% discount on all meats. Again, we featured a father and child in the banner, suggesting these products are best enjoyed with family. We focused specifically on popular meat products like the Grumpy Butcher Filet Mignon Steaks and All-Natural Pork Chops. The 15% discount was featured in the banner, with the rest of the email copy focusing on the brand’s quality and charitable contributions to celebrate the holiday.
The Feedback
10/10
Layout design: main offer, products, body content and footer look & feel
10/10
Banner design: how well the message gets across
10/10
Product design: how good images and product description work
10/10
Used Platforms
