LCI Paper

LCI Paper’s paper-perfect strategy of keeping consumers in the loop: email marketing

2
Campaigns
a week
23%
Two months, of Lcipaper
640%
That’s a
ROI

WHO:

Premium stationery and envelope company LCI Paper was on a mission to optimize their marketing efforts through more strategic email campaigns.

WHAT:

LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high quality paper in bulk. Without a central way of engaging their audience on a regular basis, LCI Paper wasn’t fully leveraging their buying potential.

HOW:

DIDO AGENCY created seven foundational campaigns to build a relationship with consumers throughout every stage of the product journey. From browsing for a specific event in mind to post-purchase follow-up emails and holiday campaigns, we ensured LCI Paper stayed top of mind through strategic email marketing. Through sending just one email a week for two months, LCI Paper boasted a ROI of 640%.

The Process

The five steps to your brand’s email marketing success:

 
Here’s our recipe for a personalized, effective email campaign that will 
engage and convert your target audience like clockwork!

First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.

After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.

After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.

The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.

Monthly custom reports with important KPI. 

Advertising result

Only a few months we spent to move LCI Paper account from 1% to 23% Revenue.

DataTotal RevenueRevenue from KlaviyoFlowsCampaignsRecipient

05/01 – 05/31

May

100%

1%

*start Klaviyo marketing

0%1%$0.03

07/01 – 07/31

July

100%23%9%14%$0.36

Advertising result

Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.

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1
Emails a
week
27%
Six months, of inen Work’s
1830%
That’s a
ROI
dido-agency-lcipaper

Lcipaper

Other

1
Emails a
week
23%
Six months, of inen Work’s
640%
That’s a
ROI