LCI Paper
LCI Paper’s paper-perfect strategy of keeping consumers in the loop: email marketing
Campaigns
per Week
Revenue Increase over 2 Months
ROI
WHO:
Premium stationery and envelope company LCI Paper was on a mission to optimize their marketing efforts through more strategic email campaigns.
WHAT:
LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high quality paper in bulk. Without a central way of engaging their audience on a regular basis, LCI Paper wasn’t fully leveraging their buying potential.
HOW:
DIDO AGENCY created seven foundational campaigns to build a relationship with consumers throughout every stage of the product journey. From browsing for a specific event in mind to post-purchase follow-up emails and holiday campaigns, we ensured LCI Paper stayed top of mind through strategic email marketing. Through sending just one email a week for two months, LCI Paper boasted a ROI of 1640%.
The Process
The five steps to your brand’s email marketing success:
Here’s our recipe for a personalized, effective email campaign that will
engage and convert your target audience like clockwork!
First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.
After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.
After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.
The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.
Monthly custom reports with important KPI.
Paper magic on every kind of desktop
We curate beautifully-designed campaigns built to transform to fit whatever device your consumers are checking their emails on. For LCI Paper, that means flawless communication with hard-working professionals and paper-enthused consumers.
Simply streamlined branding
We study your company’s visual image and brand voice then reproduce them perfectly through graphic design and copywriting to capture your audience’s attention in a personal and thoughtful manner.
And strategic product highlighting
We shine the light on incredible new products and classic favorites like colored envelope, while creating campaigns that align with holidays, birthdays, and other events such as National Paper Day! With more buying opportunities, revenue effortlessly increases.
Paper magic wherever your consumers are
We curate beautifully-designed campaigns built to transform to fit whatever device your consumers are checking their emails on. For LCI Paper, that means reaching hard working professionals and paper-enthused consumers mobilely.
Simply streamlined branding
We study your company’s visual image and brand voice then reproduce them perfectly through graphic design and copywriting to capture your audience’s attention in a personal and thoughtful manner.
And strategic product highlighting
We shine the light on incredible new products and classic favorites like colored envelope, while creating campaigns that align with holidays, birthdays, and other events such as National Paper Day! With more buying opportunities, revenue effortlessly increases.
Advertising result
| Data | Total Revenue | Revenue from Klaviyo | Flows | Campaigns | Recipient |
05/01 – 05/31 May | 100% | 1% *start Klaviyo marketing | 0% | 1% | $0.03 |
07/01 – 07/31 July | 100% | 23% | 9% | 14% | $0.36 |
Advertising result
Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.
Technology Platforms
