Industry
Food and Beverage
over 2 Months
The Challenge
Matcha Outlet, a leading Matcha green tea wholesaler, faced the challenge of engaging their existing customer base through email marketing. The Matcha Outlet team reached out to DIDO Agency to address this challenge by achieving two main goals:
1. Enrich (and optimize) the brand’s current email marketing strategy
2. Transform email communications from one-off conversations to ongoing dialogue
We aimed to address both of these challenges with a high-level strategy revitalization, and a more holistic approach to campaign topics, including:
• Curated recipes,
• Seasonal content, and
• Product highlights
Our Strategy
To kick off our partnership with Matcha Outlet, the DIDO Agency team started working on a new email marketing plan.
Our primary goals with the new plan were to revive brand communication and foster trustful relationships with Matcha Outlet’s customers, which we intended to accomplish through website sign-up forms and highly targeted pre- and post-purchase flows.
We also designed various engagement campaigns including win-back initiatives, educational content, and personalized SMS series, re-introducing the brand to customers while generating interest and loyalty.
From there, we moved on to more targeted emails like abandonment campaigns.
We created three different abandonment campaigns — browse abandonment, cart abandonment, and active abandonment — all designed to re-target people who showed interest in Matcha Outlet but didn’t complete their purchase. By addressing abandonment behaviors, we successfully identified areas of improvement for both conversion rates and customer engagement, helping us further optimize future deliverables.
Ultimately, our comprehensive strategy was intended to increase customer interaction, drive sales, and build a strong, loyal customer base for Matcha Outlet — all of which we accomplished using the processes outlined in the next section.
Our Process
Pop-ups
DIDO Agency’s process to implement our new strategy for Matcha Outlet included revitalizing the brand’s website pop-ups, improving and upgrading email design, and crafting a series of targeted, independent campaigns.
The first strategic move we made for Matcha Outlet was re-designing and improving two of their website pop-ups.
The DIDO Agency team guided Matcha Outlet in implementing these pop-ups, placing them strategically throughout the browsing experience to enhance user engagement. We also ensured an appropriate discount was offered in the exit intent pop-up, incentivizing customers to sign up to the email list and make a (discounted) purchase.
From a design and copy perspective, we ensured both pop-ups featured high-quality, enticing images to attract the customer’s eye and clear calls to action, preventing confusion about what customers were meant to do.
Those features, combined with a quick and easy email sign-up process, set our new pop-ups on the right track to drive interaction and foster brand trust from Matcha Outlet’s audience.
A homepage pop-up inviting users to join the Matcha Outlet Club, promising exclusive deals and updates tailored to their personal or professional preferences.
An exit intent pop-up urging users not to leave the website without claiming a special bonus (to be sent via email after subscribing to Matcha Outlet’s mailing list).
Email Design
The next step in implementing Matcha Outlet’s new email marketing strategy was elevating and optimizing their email design.
We started by establishing more solid design foundations for Matcha Outlet.
DIDO Agency’s designers focused on making the brand’s new email design clear and navigable, ensuring customers could easily understand the content and, more importantly, make purchases without confusion. To accomplish that, we designed several clear, eye-catching, and highly engaging templates that could easily be adapted to any of Matcha Outlet’s future campaigns.
Then, as our partnership grew — and Matcha Outlet saw what our team was capable of — we started exploring more innovative design elements.
Harnessing our team’s wealth of industry knowledge and design experience, we started integrating more intricate visuals and animations into Matcha Outlet’s emails. Our goal with these enhanced elements was primarily to enrich the customer experience, ensuring every interaction was engaging and memorable without being overwhelming.
"Celebrities Who Love Matcha" Campaigs
For the brand’s first “Celebrities Who Love Matcha” campaign, we chose a clean, light-colored design that created a fresh and health-conscious vibe for the reader.
We paired a clear, descriptive headline with enticing images of matcha to appeal specifically to fans of celebrity trends. Our layout combined health-conscious elements with celebrity features, sharing the benefits of matcha while drawing attention to the brand’s celebrity endorsements. Our call to action was framed with high-quality product images, to attract attention, too.
For the brand’s second “Celebrities Who Love Matcha” campaign, we opted for a more glamorous aesthetic, featuring a luxurious-looking celebrity on a red carpet.
We chose darker elements for this email to contrast with the green of the matcha visuals, ensuring the product remained the star of the show. We maintained a dual focus on the health benefits of matcha and its popularity among celebrities, encouraging customers to “eat and drink like an A-lister.” Overall, this look was designed to feel more “exclusive” than the first.
"National Lazy Day" Campaigns
For the brand’s first “Celebrities Who Love Matcha” campaign, we chose a clean, light-colored design that created a fresh and health-conscious vibe for the reader.
We paired a clear, descriptive headline with enticing images of matcha to appeal specifically to fans of celebrity trends. Our layout combined health-conscious elements with celebrity features, sharing the benefits of matcha while drawing attention to the brand’s celebrity endorsements. Our call to action was framed with high-quality product images, to attract attention, too.
For the brand’s second “National Lazy Day’ email campaign, we chose a more vibrant, summery feel, showcasing a woman enjoying matcha while relaxing outdoors.
We chose darker elements for this email to contrast with the green of the matcha visuals, ensuring the product remained the star of the show. We maintained a dual focus on the health benefits of matcha and its popularity among celebrities, encouraging customers to “eat and drink like an A-lister.” Overall, this look was designed to feel more “exclusive” than the first.
The Feedback
10/10
Layout design: main offer, products, body content and footer look & feel
10/10
Banner design: how well the message gets across
10/10
Product design: how good images and product description work
10/10
Used Platforms
