Matcha Outlet
Quality Matcha wholesaler finds a new way to connect with consumers.
Campaigns
per Week
Revenue Increase over 2 Months
ROI
WHO:
Matcha Outlet, a Matcha green tea wholesaler, wanted to increase engagement with consumers and create more purchasing opportunities through email marketing.
WHAT:
This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.
HOW:
DIDO Agency brainstormed how we could add to Matcha Outlet consumers’ Matcha experience by sharing recipes, providing seasonal content and suggestions, and highlighting new products. We created and executed the most vital campaigns to establish relationships after consumers’ first purchase and then continue to nurture them over time. After sending 1-2 emails a week for just two months, revenue increased 48%. Our work for Matcha Outlet earned a 1579% ROI!
The Process
The five steps to your brand’s email marketing success:
Here’s our recipe for a personalized, effective email campaign that will
engage and convert your target audience like clockwork!
First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.
After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.
After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.
The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.
Monthly custom reports with important KPI.
Curated for all your consumers
Whether your consumers are viewing their email on a Mac Desktop or Windows PC of any size, our dynamic email campaigns are created to transform to highlight the magic of Matcha Outlet’s Matcha.
Your brand, communicated
The copy we write emulates your brand voice and each design and graphic perfectly reflects who you are. We have a blast collaborating with Matcha Outlet to ensure we’re catching the attention of their Matcha-loving consumers!
And purchase opportunities multiplied
Our campaigns weave together special events like your consumers’ birthdays, recipes for Matcha cocktails, and National Holidays like Green Tea Day alongside discounts and new products to boost revenue.
Curated for each of your consumers
Our sophisticated email design transforms to fit the device where your consumers are checking their emails, ensuring buttons such as “buy now” or “visit website” pop no matter where the email is viewed.
Your brand, communicated
The copy we write emulates your brand voice and each design and graphic perfectly reflects who you are. We have a blast collaborating with Matcha Outlet to ensure we’re catching the attention of their Matcha-loving consumers!
And purchase opportunities multiplied
Our campaigns weave together special events like your consumers’ birthdays, recipes for Matcha cocktails, and National Holidays like Green Tea Day alongside discounts and new products to boost revenue.
Advertising result
| Data | Total Revenue | Revenue from Klaviyo | Flows | Campaigns | Recipient |
03/01 – 03/30 March | 100% | 0% *start Klaviyo marketing | 0% | 0% | $0.00 |
07/01 – 07/31 July | 100% | 48% | 7% | 41% | $0.88 |
Advertising result
Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.
Technology Platforms
