Monkstars
All Over Printed Closing Collections, Wallart and personalized products for more than 200 000 clients…
Campaign
per Week
Revenue Increase over 6 Months
ROI
WHO:
Richard, the founder of Monkstars, reached out to DIDO AGENCY to help power-boost his Klaviyo efforts.
WHAT:
Monkstars had previously been working in Klaviyo for about a year but weren’t seeing any real results from their email marketing efforts. Though the brand already possessed a solid list of more than 150,000 subscribers, email marketing was only producing 1% of their revenue. Their open and conversion rates were low, and they weren’t fully harnessing the power of their extensive list.
HOW:
In order to maximize the list’s effectiveness, we scrubbed the subscriber data and removed almost 100,000 inactive email addresses. We then created a full email strategy including Pre-Purchase, Abandoned Cart, Browse Abandonment, Exit Intent, Cross-Sales, and more to engage consumers and fan the flames of their interest in Monkstar’s products.
After optimizing campaigns, sending two campaigns per week, A/B/C testing, and monthly analytics, we increased Monkstar’s email campaign revenue from 1% to 37% in just two months.
The Process
The five steps to your brand’s email marketing success:
Here’s our recipe for a personalized, effective email campaign that will
engage and convert your target audience like clockwork!
First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.
After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.
After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.
The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.
Monthly custom reports with important KPI.
Fits your consumer like a glove
Regardless of what type of laptop or desktop your consumers use, our dynamic email campaigns perfectly align to the given format and highlight elements such as “buy now” buttons and promotions.
An extension of your brand
We design each email to totally align with your branding, including content, typography, graphics, and more so each campaign seamlessly connects with all other marketing efforts.
Another way to join the conversation
Our strategic campaigns present interesting information relevant to your target audience so you can be sure your consumers will stay connected and engaged with your brand for the long haul.
Fits your consumer like a glove
Regardless of what kind of mobile device your consumers use, our dynamic email campaigns perfectly align to the given format and highlight elements such as “buy now” buttons and promotions.
An extension of your brand
We design each email to totally align with your branding, including content, typography, graphics, and more so each campaign seamlessly extends your marketing to your consumers’ mobile inboxes.
Take the conversation mobile
Our strategic campaigns present interesting information relevant to your target audience so you can be sure your consumers will stay connected and engaged with your brand for the long haul.
Advertising result
| Data | Total Revenue | Revenue from Klaviyo | Flows | Campaigns | Recipient |
10/01 – 10/31 Ocrober | 100% | 0% *start Klaviyo marketing | 0% | 0% | $0.00 |
01/01 – 01/31 January | 100% | 37% | 36% | 1% | $0.10 |
Technology Platforms
