OMI Jewelry
OMI Jewelry is a family business with family values that offered a wide selection of trendy jewelry and exclusive watches.
Campaigns
per Week
Revenue Increase over 6 Months
ROI
WHO:
OMI Jewelry is a family business, wanted to increase engagement with consumers and create more purchasing opportunities through more strategic email campaigns.
WHAT:
OMI Jewelry had previously worked for Klaviyo but hasn’t seen any real results from its email marketing efforts. They brought only 15% of income. The company’s open and conversion rates were low, and OMI Jewelry didn't use email marketing to its full potential.
HOW:
DIDO Agency brainstormed how we could add to OMI Jewelry consumers’ by special deals, providing seasonal discounts, suggestions, and highlighting new products. So we added campaigns aligning with national holidays and special dates to increase purchase opportunities. The result? After sending 3-5 emails a week for six months, OMI Jewelry's revenue increased from 15 to 40%. Our work for this company earned an 8300% ROI!
The Process
The five steps to your brand’s email marketing success:
Here’s our recipe for a personalized, effective email campaign that will
engage and convert your target audience like clockwork!
First, we analyze the brand, website, and positioning, check competitors, then create a personalized email campaign structure designed for your company’s unique goals and target audience.
After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.
After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.
The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.
Monthly custom reports with important KPI.
Top Brand Deals in your consumers’ inboxes
Our professionals highlight your brand’s beauty, uniqueness, and exclusivity with well-developed designs and engaging copy. It will be convenient to get acquainted with our campaigns on any type of devices.
Offers your consumers can’t refuse
With the help of a bright design, thoughtful promotions, and special offers, we attract the consumers’ attention to your brand, stimulating them to make a purchase.
The best representation of your brand
We do our best to highlight quality, and showcase your brand’s wide range, just like we did with OMI Jewelry. It manifested in campaigns that capture the distinguishing factors of each product through graphics, photography, and content.
Top Brand Deals in your consumers’ inboxes
Our professionals will highlight your brand’s beauty, uniqueness, and exclusivity with well-developed designs and engaging copy. It will be convenient to get acquainted with our campaigns on any type of devices.
Offers your consumers can’t refuse
With the help of a bright design, thoughtful promotions, and special offers, we attract the attention of the clients to your brand, stimulating them to make a purchase. After all, jewelry from an exclusive collection or a watch that emphasizes status is always a good idea to please yourself or a loved one.
The best representation of your brand
Dido Agency team is doing its best to highlight the quality, showcase your brand’s wide range, just like we did with OMI Jewelry. It manifested in campaigns that capture the distinguishing factors of each product through graphics, photography, and content.
Advertising result
| Data | Total Revenue | Revenue from Klaviyo | Flows | Campaigns | Recipient |
10/01 – 10/31 October | 100% | 15% *start Klaviyo marketing | 0% | 15% | $0.23 |
03/01 – 03/31 March | 100% | 40% | 11% | 29% | $0.42 |
Advertising result
Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address.
Technology Platforms
