Category: Business

Today’s customers expect more than generic email blasts. They crave relevance, timing, and personalization… Which is where behavioral segmentation in email marketing comes into play. Instead of treating all of your subscribers the same, behavioral segmentation allows you to reach specific parts of your audience based on how they actually interact with your brand, whether […]

Today’s consumer expects a lot from the brands they support. If you want your B2C brand to thrive, you need more than the basic tools that traditional customer relationship management (CRM) platforms can offer… And that’s where the new Klaviyo B2C CRM comes in. What Is Klaviyo B2C CRM? Klaviyo B2C CRM offers users tons […]

No matter how much digital marketing seems to evolve, email marketing remains one of the most powerful tools for connecting with your audience. And, now that we’re a few weeks into 2025, businesses are poised and ready to leverage this year’s emerging trends. Here are the 8 email marketing trends we expect to grow throughout […]

In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is the email pop-up. Despite occasional criticism, when used strategically, email pop-ups can be a game-changer for businesses. In this blog, we’ll delve into why email pop-ups are essential and how […]

Artificial Intelligence (AI) has revolutionized various industries, and email marketing is no exception. By leveraging AI, marketers can analyze data more efficiently, understand their audience better, and create highly personalized and engaging email campaigns. Consequently, AI-driven email marketing not only boosts engagement and conversion rates but also saves time and resources by automating complex processes. […]

On May 14th, 2024, OpenAI unveiled GPT-4o, an upgrade of their existing ChatGPT model. This multimodal AI extends beyond traditional text interactions, with a new ability to understand and respond in both audio and visual formats. This new versatility allows a more natural and intuitive technology communication, more similar to human interactions than previous models. […]

Your eCommerce brand’s email marketing efforts might be some of the best on the market. But, if your emails aren’t reaching your audience’s inboxes… then “best” doesn’t matter! This is where email deliverability comes into play. Email deliverability is the key to ensuring your messages land where they belong, and requires a combination of strategic […]

When you think of “email marketing,” do you also think of psychology? Many people don’t… but eCommerce business owners (and email marketers) definitely should! From crafting campaigns your audience will love to strategies that drive specific actions, every decision in email marketing is influenced by psychology, whether you know it or not! Strengthening your understanding […]

Think email marketing only works for giant companies with hundreds of employees? Think again! Small businesses can also find success through email marketing, building stronger customer relationships, crafting a strong online reputation for a product or service, and finding ways to creatively stand out in a saturated inbox. So, whether you’re a business of 10 […]

Email marketing is a powerful tool for eCommerce brands… but with great power comes great responsibility. And, it’s far easier to fulfill that sense of responsibility when you know the ins and outs of email marketing compliance! To help you better understand email marketing compliance, we’ll first explain what compliance is, followed by a set […]