Category: Business

Your email marketing strategy may be running…but is it performing at its best?An email marketing audit is your opportunity to step back and evaluate what’s really working, what’s underperforming, and where improvements can be made. And, when done right, it can boost engagement, increase revenue, and help align your email campaigns with your brand’s bigger […]

Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4 billion daily email users and counting, the future of email marketing looks promising… but it’s going to look different, too. As we look ahead to the next five years of […]

Today’s eCommerce landscape is highly competitive. It’s not enough to simply “stay in touch” with your customers anymore — you have to create experiences that feel personalized, real-time, and value-driven if you want to stand out. While email has long been the backbone of many eCommerce brands’ digital marketing strategies, the emergence of conversational SMS […]

Today’s customers expect more than generic email blasts. They crave relevance, timing, and personalization… Which is where behavioral segmentation in email marketing comes into play. Instead of treating all of your subscribers the same, behavioral segmentation allows you to reach specific parts of your audience based on how they actually interact with your brand, whether […]

Today’s consumer expects a lot from the brands they support. If you want your B2C brand to thrive, you need more than the basic tools that traditional customer relationship management (CRM) platforms can offer… And that’s where the new Klaviyo B2C CRM comes in. What Is Klaviyo B2C CRM? Klaviyo B2C CRM offers users tons […]

No matter how much digital marketing seems to evolve, email marketing remains one of the most powerful tools for connecting with your audience. And, now that we’re a few weeks into 2025, businesses are poised and ready to leverage this year’s emerging trends. Here are the 8 email marketing trends we expect to grow throughout […]

In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is the email pop-up. Despite occasional criticism, when used strategically, email pop-ups can be a game-changer for businesses. In this blog, we’ll delve into why email pop-ups are essential and how […]

Artificial Intelligence (AI) has revolutionized various industries, and email marketing is no exception. By leveraging AI, marketers can analyze data more efficiently, understand their audience better, and create highly personalized and engaging email campaigns. Consequently, AI-driven email marketing not only boosts engagement and conversion rates but also saves time and resources by automating complex processes. […]

On May 14th, 2024, OpenAI unveiled GPT-4o, an upgrade of their existing ChatGPT model. This multimodal AI extends beyond traditional text interactions, with a new ability to understand and respond in both audio and visual formats. This new versatility allows a more natural and intuitive technology communication, more similar to human interactions than previous models. […]

Your eCommerce brand’s email marketing efforts might be some of the best on the market. But, if your emails aren’t reaching your audience’s inboxes… then “best” doesn’t matter! This is where email deliverability comes into play. Email deliverability is the key to ensuring your messages land where they belong, and requires a combination of strategic […]