at every stage of the shopper’s journey
Our personalized email campaigns are helping eCommerce brands drive 45+% of their email revenue.
If that’s a lot of commitment, you can always check out the workflows that we run for businesses
We identify key touchpoints in your shoppers’ journey and create email campaigns — based on how people behave on your website. Not just that, we relentlessly A/B test emails, and make sure they drive actual $$$.
Welcome (Pre-Purchase) Flow / Camapaign
Welcome emails generate 320% more revenue than any other campaign. It’s your first impression. You don’t want these emails to look drab. And we help you nail it.
An introduction sets the tone for a smooth shopping experience. Send emails to:
■ confirm their subscription in the first hour after sign-up
■ welcome them to your brand’s community in the first 24 hours, and
■ show next steps like products and categories to explore
Don’t be stingy in your marketing message:
■ serialize your brand story
■ flex what sets your products apart from the crowd, and
■ offer limited sitewide discounts for the first purchase
When done well, welcome emails for your eCommerce store can 10x your revenue.
Search Abandonment Campaigns
Search abandonment is the not-so-secret reason why eCommerce brands lose revenue, as much as $300 billion every year.
Don’t be part of that statistic, be the solution. Share customized emails:
■ understand every shopper’s search history
■ recommend products that are similar or match searched terms, and
■ let them buy from you without signing up or offering multiple payment options.
Drive sales with the right messaging that includes:
■ product recommendations related to the search terms
■ flex what sets your products apart from the crowd, and
■ first-time buyer deals
With creative search abandonment emails, turn those window shoppers into buyers.
Cart Abandonment Flow
Cart recovery emails are the backbone of every eCommerce store’s marketing strategy.
But you can’t get complacent. Let our teams build creative campaigns that achieve higher
conversions.
Restart the conversation by:
■ prompting customers after 30 minutes, a day later & a week later
■ showing an overview of the abandoned cart, and
■ using appealing product images to jog their memory
You can also scale up average order size by offering:
■ free shipping (hidden costs are #1 reason for cart abandonment)
■ purchase without sign up (#2 reason for cart abandonment), and
■ easy return policy (let customers try and experience products)
Ditch boring cart recovery email templates to consistently boost your conversion rates.
Post-Purchase Flows
Post-purchase emails enjoy a 217% higher open rate than traditional emails. It’s your first impression, right after a sale. You need to set the right tone.
Timing is crucial here; emails need to be sent:
■ directly after they place the order,
■ through delivery, and
■ a few days later for a review
They must also carry the right marketing message:
■ tell them why they made the right choice
■ offer to cross-sell (but subtly)
■ highlight a refer a friend offer, and
■ persuade them to join a loyalty program
When done well, post-purchase emails can help you boost the lifetime value of customers.
VIP Flow
Cultivating a VIP customer segment is pivotal for eCommerce brands aiming to foster loyalty and increase customer lifetime value. However, creating a VIP experience that genuinely rewards and excites your most loyal customers can be challenging. Our VIP Flow strategy is designed to make your top customers feel truly special and appreciated, enhancing their engagement and loyalty.
Your optimal VIP Flow should provide:
■ Exclusive Access: Grant VIPs early access to new products, sales, or events. This exclusivity makes them feel valued and part of an elite group.
■ Tailored Communication: Personalize your outreach to VIPs with messages that acknowledge their status and contributions to your brand. Personalized thank you messages, anniversary emails, and special occasion greetings can make a big difference.
■ Enhanced Support: Offer VIP customers priority support, including dedicated service lines or chat support, ensuring they always receive prompt and attentive service.
Win-Back Flow
Win-back emails have proven to scale eCommerce revenue. Still, brands find it difficult to make repeated sales. Together, we can bridge the gap.
Your perfect win-back email offers customers:
■ a chance to communicate (feedback is king)
■ convenience (prompt product replenishment), and
■ options (let them unsubscribe, leaving you with the interested ones)
Bring back ‘the one that got away’:
■ offer discounts
■ share a populated cart to check out faster, and
■ offer access to a subscription or loyalty program
Find the right balance between timing and convenience to reengage customers through
creative win-back emails.
Browse Abandonment Flows
Browse abandonment emails have known to get 50.5% higher click-through rates than
traditional emails. But with overused email templates, there’s no room for creativity.
Take advantage of shopping behavior data by segmenting customers:
■ on what they searched
■ on categories they viewed, and
■ amount of time they spend on a particular product page.
Improve shopping experience with:
■ early access to products or deals
■ reviews to establish authenticity, and
■ recommending products in similar or complementary categories
Smooth over interrupted shopping experiences with browse abandonment emails that nail
personalization.
Sunset Unengaged Subscribers Flow
Re-engaging unengaged subscribers is a critical strategy for maintaining a healthy email list and maximizing eCommerce potential. However, many brands struggle to reignite interest among subscribers who have drifted away. Our approach aims to rekindle that lost connection and keep your list vibrant and responsive.
Revitalize interest among dormant subscribers by:
■ Offering Exclusive Incentives: Entice them back with special offers or exclusive previews that are too good to pass up.
■ Simplifying Re-engagement: Use a single-click re-engagement link in your emails to effortlessly bring subscribers back into the fold.
■ Introducing Loyalty or Reward Programs: Encourage long-term engagement by offering rewards for their return and continued loyalty.
Engage (180+)
Reactivating customers who haven’t engaged for an extended period, typically over 180 days, is a critical challenge for eCommerce businesses. The Engage (180+) Flow is a strategic approach designed to reignite interest and encourage action from those who have been inactive. This strategy focuses on understanding and addressing the reasons for their inactivity, providing compelling reasons to re-engage, and making it as easy as possible for them to take the next step.
Offering a Warm Welcome Back
You can send:
■ Email #1 – 10-25% Off
■ Email #2 – Reminder 3 days
■ Email #3 – Last chance to get a discount reminder
Promotional Campaigns
Promotional emails are a great way to show your product offerings. However, they end up
stacked on top of each other in the ‘Promotions’ tab & get ignored.
So, don’t batch and blast, rather:
■ segment customers according to their shopping behavior
■ experiment with subject lines to maximize open rates, and
■ craft messaging relevant to the customer’s preferences
Entice customers with:
■ thematic campaigns for new product announcements, and
■ countdowns to festive, Black Friday & Cyber Monday offers
Go beyond promotional email templates and nail personalization to scale your revenue.
Stock Alert Campaigns
Most eCommerce brands see an open rate of around 65.32% on stock alert emails. But,
often their appeal ends there. We help build creative messaging that makes you go cha-ching!
Engage your customers through multiple stock alerts when:
■ stock is running low/products are back in stock,
■ products in the wishlist are running low or back-in-stock, and
■ running discounts on low or back-in-stock products.
Drive sales with the right messaging that includes:
■ subject lines using power words like ‘special edition’, ‘free’ or ‘last chance’
■ a countdown to inspire urgency, and
■ recommend products in the same category
A/B test amongst segmented customers to get those sales ringing through stock alert
campaigns.
Category Abandonment Campaigns
Category abandonment campaigns can be a brilliant eCommerce email strategy. Since,
many brands are not taking advantage, flex your potential.
As a subset of browse abandonment campaigns, time these emails by sending them:
■ 40 minutes after abandonment
■ 24 hours later, and
■ 3 days later
Entice customers with:
■ appealing images of the products
■ early access to products or deals, and
■ reviews to establish authenticity
Be the trendsetter, include category abandonment in your email strategy, and stand out in the inbox.