Yes. It is a $2,500 audit and BFCM Revenue Action Plan offered free to qualified DTC brands. There is no pitch unless you ask for one, and the plan is yours to keep and execute with anyone.

How long does the audit take?

Two to four business days from the moment we have access, followed by a 30-minute live walkthrough.

What does it cost to work together after the audit?

Engagements are month-to-month with no contracts, and you own everything we build. Current plans and pricing are published at didoagency.com/dido-monthly-plan/. The 90-Day Growth Guarantee applies from day one: if your Klaviyo-attributed revenue in the first 90 days does not beat the previous 90, you stop paying until it does.

BFCM 2026 · Free Revenue Action Plan

You still have time for the full build before the season opens.

Make Email Pay
for Ads
This BFCM.

Q: We already have an agency. Is this awkward?

No. We audit accounts other agencies run regularly. You get an outside read in writing, specific enough for your current team to act on. If their setup is solid, we say so.

Q: Is it too late to change anything before Black Friday?

No. Black Friday 2026 falls on November 27, and there is time for a full build. A seven-day sprint covering deliverability, abandonment flows, early-access capture and a first pre-season campaign exists for brands starting late.

Peak-season traffic is expensive. Make every acquired customer worth more with a free 200+ point Klaviyo audit, a 3–5 brand competitor sweep, and a dated BFCM Revenue Action Plan through December 31 — delivered in 2–4 business days.

Build My BFCM Revenue Plan See what’s inside →

Gold Klaviyo Partner since 2017
200+ point audit
Free for qualified DTC brands
2–4 business days

Your BFCM Revenue Action Plan

Dated through Dec 31

Free

Now – Oct 10 Grow and sort the list
Oct 11 – Nov 15 Warm up, set the offer
Nov 16 – Dec 1 Execute peak week
Dec 1 – Dec 31 Convert the second purchase

Plus the 200+ point audit

Flows & automation7 gaps
Segmentation4 gaps
DeliverabilityPass
List health11 gaps
Competitor sweep5 brands

Email · SMS · RCS — built, sent and measured by five specialists

$2,500 value, free

The 2026 season, actual size

Everyone plans peak week. Your owned channel compounds before and after it.

Build window closes Oct 10 0d 00h 00m 00s

Time left to build

Cyber Week5 days

Today

Oct 10Build deadline Nov 27Black Friday Dec 31Season ends

Time you have left to build Black Friday weekend — five critical days Black Friday Nov 27 · Cyber Monday Nov 30

In 30 seconds

What You Need to Know Before We Start

Who we are Since 2017 Gold Klaviyo Partner. Email, SMS and RCS retention for DTC brands — $350M+ in attributed email revenue.
Who it’s for $1M–$10M DTC brands on Klaviyo or any major ESP. Already working with an agency? Even better.
What you get 200+ points Account audit, competitor sweep and a week-by-week Revenue Action Plan dated through December 31.
What it costs $0 A $2,500 audit and action plan, free for qualified DTC brands. No pitch unless you ask.

Last season, measured

Black Friday Pays. It Pays the Prepared.

Four numbers from last season. Together they say one thing — the money is there, and it goes to the list that was already built when the weekend arrived.

$11.8B Spent on Black Friday In one day, online, in the US — up 9.1% on the year before.
6.4% Email converts double Conversion rate on Black Friday weekend, against a 3.2% annual average.
$0.38 Per email sent Revenue from a single send that weekend — $0.12 is the normal week.
18.3% But fewer people open Open rates fall from 21.5%. The inbox is at its most crowded exactly when it pays most.

On Black Friday weekend a single email earns roughly three times what it earns any other week of the year — but only if it reaches an inbox and lands on the right segment. That is built in October, not in November.

Sources: Adobe Analytics, US online holiday sales 2025 · Klaviyo BFCM 2025 report (22.7B messages, $3.8B+ attributed revenue)

The offer

The Free BFCM Revenue Action Plan

Run by a senior email marketing expert against your live account. Not a scan, not a template.

~~$2,500~~ Free for qualified DTC brands 2–4 business days · 30-minute live walkthrough · you keep the action plan

Your account
200+ point retention audit

Flows, segments, list health, deliverability and ESP setup — checked point by point.
Your channels
Social & content audit

Where your social actually feeds the list — and where paid reach is buying people you already own.
Your market
Competitor sweep, 3–5 brands

Their cadence, offers and discount depth last season. Your offer stops being a guess.
Your number
Revenue left on the table

Quantified against your own list, engagement and AOV — never an industry average.
Your plan
Week-by-week roadmap

Dated through December 31: what to build, what to send, to which segment, in what order.
Your call
30-minute live walkthrough

Screen-shared, recorded if you want it. No pitch unless you ask for one.

Six deliverables. One free Revenue Action Plan. Zero obligation.

Build My BFCM Revenue Plan

No pitch unless you ask for one · the action plan is yours to keep either way

If you’re already tight on time

Too Close to the Season? Start With Seven Days.

A defined slice of the build, prioritised for the season and live inside a week.

1 Days 1–2

Deliverability and list hygiene

Suppress the dead weight and fix authentication, so what you send in November reaches an inbox.

2 Days 2–4

Cart and browse abandonment rebuilt

The two flows that carry the season’s traffic, working before the traffic arrives.

3 Days 4–6

Early-access segment and capture live

Start building the waitlist you sell to before the crowd does. The list is the asset.

4 Days 6–7

First pre-season campaign out the door

Sent, measured, and used to set the offer for peak week.

The four steps overlap on purpose — nothing waits for the one before it to finish

Seven days from access to live. It still starts with the audit, so nothing is built on a guess.

Start My Seven-Day Sprint

Our standard commitment is first flows live within 14 days · this is the season-first slice of it

Proof

The track record behind the plan

Current aggregate results and selected outcomes from recent client reports. Large ROI multipliers have been removed so every number is easier to evaluate.

$350M+overall attributed email revenue

500M+emails sent

55Xaverage ROI

95%deliverability

~3 yrsaverage client retention, without contracts

Gravity Defyer Comfort footwear

Email-attributed revenue: $223K
Share of company revenue: 22.2%
Reporting period: Mar 2026
Client score: 10/10

Re-engaged inactive customers and cleaned list quality. Revenue is rounded conservatively from the most recent DIDO report.

ItsHot Luxury diamond jewelry

Program focus: Retention & loyalty
Audience: Luxury ecommerce
Campaigns per month: 20+
Client score: 10/10

Retention and loyalty strategy for a high-end audience. Shown without an outsized ROI multiplier.

BeautifiedYou Beauty & skincare

Email revenue growth: +115%
Open rate: 18% → 40%
Net revenue growth: +5%
Campaigns per month: 10+

Customer loyalty and communication strategy rebuild. Figures as published in the client testimonial.

"They communicate clearly and provide excellent detail into the work they will be performing. They met all deadlines and also worked with me to make any adjustments that I needed during the project. I was very satisfied with their thorough work."

Matt Burke CEO, healthymarket.com

"A terrific and competent automation flow expert. They built the structure and framework very quickly and were extremely open to modifying it to our specific business needs. I would say: they are a top email marketing agency."

Martin Cooper CEO, mrpsplacecards.com

After the action plan

What happens next is your call

There are three ways this goes, and one of them is "thanks, we'll take it from here."

STEP 1 · FREE Audit and Revenue Action Plan You get the full read on your account and a dated plan through December 31. Nothing owed, nothing signed.

STEP 2 · OPTIONAL Seven-day sprint We execute the four highest-impact fixes from your roadmap inside a week, so the season doesn't wait on a decision.

STEP 3 · OPTIONAL Month-to-month retainer Strategy, copy, design, automation, deliverability and reporting, run by five specialists on your account.

The 90-Day Growth Guarantee

If your Klaviyo-attributed revenue in your first 90 days with us doesn't beat your previous 90 days, you stop paying — and we keep working free until it does. We can offer that because our average client stays with us around three years. We don't survive on locked contracts; we survive on results.

Month-to-month, cancel anytime
No contracts or cancellation fees
You own every asset and your account
First flows live in 14 days
5 specialists per account

Want the numbers before we talk? See plans and pricing →

Questions

What founders actually ask

What access do you need?

Analyst-level access to Klaviyo or whichever ESP you use, your store URL, and last season's dates. Read-only is enough for the audit. We sign an NDA before access if you'd like one.

Is it really free? What's the catch?

It's really free. It's a $2,500 audit we're running free through this season because it's the fastest honest way to show a brand what we're worth. There's no pitch unless you ask for one, and the roadmap is yours to keep and execute with anyone.

How long does it take?

Two to four business days from the moment we have access, then a 30-minute live walkthrough at a time you pick.

We already have an agency. Is this awkward?

Not at all — we audit accounts other agencies run regularly. You get an outside read in writing, specific enough for your current team to act on. If their setup is solid, we say so.

Is it too late to change anything before Black Friday?

Black Friday is approaching, and the October 10 build deadline matters. That's enough for a full build. It's also why the seven-day sprint exists — if you come to us in November, we start with the four fixes that still move the number.

Do we have to switch ESP or platform?

No. We work in the stack you already have. If a migration genuinely pays for itself we'll show you the math — but we won't recommend one in October, because that's not a project you run into a season.

What does it cost if we work together after the audit?

Month-to-month, no contracts, and you own everything we build. Current plans and pricing are on our plans page, and the 90-Day Growth Guarantee applies from day one.

Who actually does the work?

A senior email marketing expert runs the audit. If you go on to work with us, five specialists sit on your account — strategy, copy, design, automation and deliverability — not a single generalist account manager.

Free BFCM Revenue Action Plan