The Linen Works

It is our hope that by producing and consuming mindfully, we can focus on craftmanship, reduce waste, and create truly impeccable linens for the discerning customer.

1-2
Campaigns
a week
59%
Six months, of Linen Work’s
1340%
That’s a
ROI

WHO:

Larissa, the founder of Linen Works, wanted to effectively leverage her email list through her subscription premium fabrics group in order to build relationships, gain leads, and increase revenue.

WHAT:

Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.

HOW:

We began by cleaning out Larissa’s email list and cleaning out the emails that were no longer active. After scrubbing the list and segmenting the email addresses by stage in the consumer journey, we created seven email campaigns to engage and nurture consumer connections. The flows included Pre-Purchase, Cart Abandonment, Browse Abandonment, Cross-Sales, Exit Intent, and more. After six months of sending 2-3 emails a week, A/B/C testing and optimizing strategy, and analyzing our campaigns monthly, we completely transformed her email marketing platform. Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 1340% ROI!)

The Process

The five steps to your brand’s email marketing success:

 
Here’s our recipe for a personalized, effective email campaign that will 
engage and convert your target audience like clockwork!

First, we analyze your brand, website, and positioning, then create a personalized email campaign structure designed for your company’s unique goals and target audience.

After we lay the groundwork, we create a copy to draw the consumer in and establish a relationship that will later lead to a sale.

After the strategy and copy are complete, our graphic designers transform this email into a mini-representation of your brand, complete with all your colors, fonts, and logos.

The last step is making the magic happen! Once we’ve completed the copy and design, we’ll bring the campaign to life in Klaviyo. We’ll create the flows, schedule each email, and map everything out to find its way to the inbox of the right consumer at the right time.

Monthly custom reports with important KPI. 

Advertising result

Linen Works’ monthly email revenue exploded from 0% to 59% in just six months.

DataTotal RevenueRevenue from KlaviyoFlowsCampaignsRecipient

09/01 – 09/30

September

100%

0%

*start Klaviyo marketing

0%0%0%

03/01 – 03/31

March

100%59%18%41%0%

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