Category: Automation

Email marketing has long been one of the most effective channels for engaging an audience, driving sales, increasing revenue, and strengthening customer relationships. However, even the most strategic, compelling email campaigns can fall flat if they don’t reach the recipient’s inbox — and that’s where email deliverability comes into play. Improving your understanding (and execution) […]

In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is the email pop-up. Despite occasional criticism, when used strategically, email pop-ups can be a game-changer for businesses. In this blog, we’ll delve into why email pop-ups are essential and how […]

Email marketing is a massive industry, with tons of different strategies and tactics available for eCommerce brands to reach their audiences. But, if you’re looking for a strategy that’s both efficient and effective… then drip campaigns are for you! In this blog, we’ll explore what drip campaigns are, why they’re effective, and the 5 steps […]

With its proven, revenue-generating results within the eCommerce industry, email marketing has become a go-to for brands and businesses of all kinds. But, like most things in marketing, there aren’t many things that are “quick” or “easy” in the world of email. It takes time to develop the skills needed for effective copy, design, and […]

Whether you’re an eCommerce business selling skincare or consumer packaged goods, all eCommerce businesses ultimately want the same thing — happy and loyal customers! There are tons of different ways to build customer satisfaction and loyalty, but one of the most effective ways is through email marketing. Here are the top 5 things your eCommerce […]

After a hectic holiday season, eCommerce brands are enjoying a quieter few weeks of recalibration and realignment… but downtime doesn’t mean throwing strategy to the wayside. The beginning of the year still offers festive-forward opportunities for strategic email marketing, from ringing in the New Year itself to prepping for holidays like Valentine’s Day. Here are […]

Black Friday and Cyber Monday (BFCM) is a retail phenomenon that sends both shoppers and businesses into a buying-and-selling frenzy. For eCommerce businesses, BFCM has massive potential to drive revenue, set the tone for the holiday season, and make or break seasonal sales records.  But BFCM isn’t just a time for excitement and sales — […]

As a savvy marketer – or a skilled eCommerce entrepreneur – you’re probably familiar with the importance of standing out in a crowd. Brands are constantly competing to capture their audience’s attention, especially around sales-heavy days like Black Friday.  The key to having your emails rise above the rest is simple: email list segmentation! By […]

Table Of Contents In today’s digital age, marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive growth. Klaviyo and Keap are two popular options that offer a wide range of features to help businesses automate their marketing campaigns, manage customer relationships, and ultimately boost revenue. In this […]

Table Of Contents In today’s rapidly evolving digital landscape, businesses are presented with a plethora of tools to help streamline their marketing efforts and engage with customers in a more personalized manner. Marketing automation platforms have emerged as a game-changer, allowing businesses to automate tasks, nurture leads, and drive conversions. Two popular contenders in this […]