Category: Automation

When Black Friday and Cyber Monday hit, your customers’ inboxes and messages are flooded with deals. If you want your brand to stand out — and your offers to capture sales — you need to leverage campaigns that promote urgency, scarcity, and creativity. In this blog, we’ll break down the most effective triggers, strategies, and […]

Artificial intelligence is becoming essential for e-commerce marketing, enabling brands to personalize at scale and work smarter. In fact, 88% of digital marketers now use AI daily and 92% of businesses plan to invest soon. Nearly half of retail companies are already using AI for marketing automation, showing how quickly the industry is embracing AI. […]

As a savvy marketer – or a skilled eCommerce entrepreneur – you’re probably familiar with the importance of standing out in a crowd. Brands are constantly competing to capture their audience’s attention, especially around sales-heavy days like Black Friday.  The key to having your emails rise above the rest is simple: email list segmentation! By […]

Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4 billion daily email users and counting, the future of email marketing looks promising… but it’s going to look different, too. As we look ahead to the next five years of […]

Today’s eCommerce landscape is highly competitive. It’s not enough to simply “stay in touch” with your customers anymore — you have to create experiences that feel personalized, real-time, and value-driven if you want to stand out. While email has long been the backbone of many eCommerce brands’ digital marketing strategies, the emergence of conversational SMS […]

Today’s consumer expects a lot from the brands they support. If you want your B2C brand to thrive, you need more than the basic tools that traditional customer relationship management (CRM) platforms can offer… And that’s where the new Klaviyo B2C CRM comes in. What Is Klaviyo B2C CRM? Klaviyo B2C CRM offers users tons […]

Today’s consumers are bombarded with email marketing campaigns and promotions. With so many communications reaching their inboxes daily, consumers are forced to decide which messages are worth their time, and which are sent straight to the trashcan… and the deciding factor is usually personalization (or lack thereof). The growing preference for personalization over generalization is […]

The eCommerce industry is always changing, causing businesses to constantly seek new, innovative ways to engage their customers and drive sales. Yet there’s one tried-and-true tool that’s highly effective but often overlooked: SMS marketing! With open rates as high as 98%, SMS marketing offers direct and immediate access to your eCommerce customers, making it an […]

Email marketing has long been one of the most effective channels for engaging an audience, driving sales, increasing revenue, and strengthening customer relationships. However, even the most strategic, compelling email campaigns can fall flat if they don’t reach the recipient’s inbox — and that’s where email deliverability comes into play. Improving your understanding (and execution) […]

In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is the email pop-up. Despite occasional criticism, when used strategically, email pop-ups can be a game-changer for businesses. In this blog, we’ll delve into why email pop-ups are essential and how […]