Category: Automation

Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4 billion daily email users and counting, the future of email marketing looks promising… but it’s going to look different, too. As we look ahead to the next five years of […]

Today’s eCommerce landscape is highly competitive. It’s not enough to simply “stay in touch” with your customers anymore — you have to create experiences that feel personalized, real-time, and value-driven if you want to stand out. While email has long been the backbone of many eCommerce brands’ digital marketing strategies, the emergence of conversational SMS […]

Today’s consumer expects a lot from the brands they support. If you want your B2C brand to thrive, you need more than the basic tools that traditional customer relationship management (CRM) platforms can offer… And that’s where the new Klaviyo B2C CRM comes in. What Is Klaviyo B2C CRM? Klaviyo B2C CRM offers users tons […]

Today’s consumers are bombarded with email marketing campaigns and promotions. With so many communications reaching their inboxes daily, consumers are forced to decide which messages are worth their time, and which are sent straight to the trashcan… and the deciding factor is usually personalization (or lack thereof). The growing preference for personalization over generalization is […]

The eCommerce industry is always changing, causing businesses to constantly seek new, innovative ways to engage their customers and drive sales. Yet there’s one tried-and-true tool that’s highly effective but often overlooked: SMS marketing! With open rates as high as 98%, SMS marketing offers direct and immediate access to your eCommerce customers, making it an […]

Email marketing has long been one of the most effective channels for engaging an audience, driving sales, increasing revenue, and strengthening customer relationships. However, even the most strategic, compelling email campaigns can fall flat if they don’t reach the recipient’s inbox — and that’s where email deliverability comes into play. Improving your understanding (and execution) […]

In the dynamic world of digital marketing, the quest for capturing and retaining audience attention is relentless. One tool that consistently proves its worth is the email pop-up. Despite occasional criticism, when used strategically, email pop-ups can be a game-changer for businesses. In this blog, we’ll delve into why email pop-ups are essential and how […]

Email marketing is a massive industry, with tons of different strategies and tactics available for eCommerce brands to reach their audiences. But, if you’re looking for a strategy that’s both efficient and effective… then drip campaigns are for you! In this blog, we’ll explore what drip campaigns are, why they’re effective, and the 5 steps […]

With its proven, revenue-generating results within the eCommerce industry, email marketing has become a go-to for brands and businesses of all kinds. But, like most things in marketing, there aren’t many things that are “quick” or “easy” in the world of email. It takes time to develop the skills needed for effective copy, design, and […]

Whether you’re an eCommerce business selling skincare or consumer packaged goods, all eCommerce businesses ultimately want the same thing — happy and loyal customers! There are tons of different ways to build customer satisfaction and loyalty, but one of the most effective ways is through email marketing. Here are the top 5 things your eCommerce […]