Category: Automation

Many people think that email marketing is no longer relevant in 2022. Despite this, it remains an effective tool for communicating with customers. The popularity of online business is growing. The number of emails continues to increase from year to year. Approximately 60% of consumers make online purchases thanks to emails. The main thing is […]

Email is a popular communication channel that uses to connect employees with customers and mass mailings. Companies share the news, and helpful content, and talk more about products with it. The user’s consent is required to receive such emails. They rarely cause negative feedback because users expect or are ready to receive emails. Sometimes it […]

Choosing the perfect email marketing software is one of the best ways to make sure you can connect with your target audience. While email may not be the newest form of marketing in the digital space, it is still one of the most successful.   Klaviyo is one of the leading email marketing tools available […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

Transactional emails may not seem like the most exciting message in your arsenal of customer communications. However, clever marketers know that every email is an opportunity, especially when confirmation emails receive open rates as high as 85 percent1 (compare this to the 20-25 percent average open rate of marketing emails). Shipping and order confirmation emails […]

Digital marketing works best when your various channels and platforms work together. A cohesive, multi-channel brand experience creates a more personal connection with your followers by presenting a holistic impression of what your brand stands for. Today’s consumers want community. They want the chance to know the people behind their favorite companies as well as the other […]

Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes. With average open rates hovering between 15-25%, this means that a staggering 75-85% of emails are stuck in the “totally ignored” category in readers’ minds. So, for marketers, the crucial question […]

Appealing to a wide audience is hard. Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. The bigger your audience gets, the harder it becomes to keep track of what each person […]

When your relationship with one of your subscribers ends, sometimes the worst part is not knowing why it all went wrong. Thankfully, you can set up an optional exit interview to capture the reasons why they’re leaving after they unsubscribe. This is a neat way to turn an unfortunate situation into solid lessons for your […]

I don’t know about you, but I frequently run out of products before I realize I need to restock them—skincare, makeup, soap, laundry detergent…you get the point. Let’s just say I’m always trying to squeeze the last remains out of the toothpaste tube. Luckily, whenever shared household items like toilet paper, paper towels, or dish […]