Category: Strategy

Black Friday and Cyber Monday (BFCM) are the most critical events in the eCommerce calendar. With consumers eagerly awaiting massive discounts, businesses have a prime opportunity to significantly boost their revenue. But with competition so fierce, how can you ensure your BFCM campaigns stand out? The answer lies in strategic email and SMS marketing. To […]

Think email marketing only works for giant companies with hundreds of employees? Think again! Small businesses can also find success through email marketing, building stronger customer relationships, crafting a strong online reputation for a product or service, and finding ways to creatively stand out in a saturated inbox. So, whether you’re a business of 10 […]

Whether you’re a “solopreneur” or a multiple business owner, personal branding is no longer a “nice-to-have” for entrepreneurs — it’s a must-have. And, with new social media platforms, websites, and networking events galore, entrepreneurs have a ton of different ways to show off their expertise and build their personal brands. But did you know email […]

Building confidence, developing trust, and demonstrating authenticity. Those are just a few ways that user-generated content (UGC) can strengthen your eCommerce brand’s email marketing efforts, but that’s not all. Leaning on UGC is also a great way to stand out from your competitors, demonstrate your commitment to your customers, and consistently prioritize authentic, meaningful engagement… […]

Whether you’re an eCommerce business selling skincare or consumer packaged goods, all eCommerce businesses ultimately want the same thing — happy and loyal customers! There are tons of different ways to build customer satisfaction and loyalty, but one of the most effective ways is through email marketing. Here are the top 5 things your eCommerce […]

Throughout 2023, email marketing has remained one of the most popular channels for digital marketers around the globe. Considering 87% of brands see email marketing as critical to their business’s success— and industry revenue is estimated to increase by 1.44 billion USD next year — we think 2024 holds massive potential for email marketers everywhere. […]

After a hectic holiday season, eCommerce brands are enjoying a quieter few weeks of recalibration and realignment… but downtime doesn’t mean throwing strategy to the wayside. The beginning of the year still offers festive-forward opportunities for strategic email marketing, from ringing in the New Year itself to prepping for holidays like Valentine’s Day. Here are […]

Black Friday and Cyber Monday (BFCM) are some of the most anticipated shopping events of the year, and email marketing plays a crucial role in driving sales and engaging customers. However, sending BFCM email campaigns without considering metrics, analytics, and optimization is a missed opportunity for success. Evaluating performance data is a key aspect of […]

Black Friday and Cyber Monday (BFCM) is a retail phenomenon that sends both shoppers and businesses into a buying-and-selling frenzy. For eCommerce businesses, BFCM has massive potential to drive revenue, set the tone for the holiday season, and make or break seasonal sales records.  But BFCM isn’t just a time for excitement and sales — […]

Black Friday is fast approaching, and it’s time to set the stage for an epic sales season. But before you dive headfirst into the eCommerce frenzy, there’s a crucial weapon you need in your marketing arsenal: a robust, excited, and engaged email list. To help you prepare, we’ve put together a comprehensive BFCM Checklist filled […]