Category: Strategy

Black Friday is fast approaching, and it’s time to set the stage for an epic sales season. But before you dive headfirst into the eCommerce frenzy, there’s a crucial weapon you need in your marketing arsenal: a robust, excited, and engaged email list. To help you prepare, we’ve put together a comprehensive BFCM Checklist filled […]

Your email marketing strategy may be running…but is it performing at its best?An email marketing audit is your opportunity to step back and evaluate what’s really working, what’s underperforming, and where improvements can be made. And, when done right, it can boost engagement, increase revenue, and help align your email campaigns with your brand’s bigger […]

Today’s customers expect more than generic email blasts. They crave relevance, timing, and personalization… Which is where behavioral segmentation in email marketing comes into play. Instead of treating all of your subscribers the same, behavioral segmentation allows you to reach specific parts of your audience based on how they actually interact with your brand, whether […]

Today’s consumers are bombarded with email marketing campaigns and promotions. With so many communications reaching their inboxes daily, consumers are forced to decide which messages are worth their time, and which are sent straight to the trashcan… and the deciding factor is usually personalization (or lack thereof). The growing preference for personalization over generalization is […]

The eCommerce industry is always changing, causing businesses to constantly seek new, innovative ways to engage their customers and drive sales. Yet there’s one tried-and-true tool that’s highly effective but often overlooked: SMS marketing! With open rates as high as 98%, SMS marketing offers direct and immediate access to your eCommerce customers, making it an […]

No matter how much digital marketing seems to evolve, email marketing remains one of the most powerful tools for connecting with your audience. And, now that we’re a few weeks into 2025, businesses are poised and ready to leverage this year’s emerging trends. Here are the 8 email marketing trends we expect to grow throughout […]

Email marketing has long been one of the most effective channels for engaging an audience, driving sales, increasing revenue, and strengthening customer relationships. However, even the most strategic, compelling email campaigns can fall flat if they don’t reach the recipient’s inbox — and that’s where email deliverability comes into play. Improving your understanding (and execution) […]

Black Friday and Cyber Monday (BFCM) are the most critical events in the eCommerce calendar. With consumers eagerly awaiting massive discounts, businesses have a prime opportunity to significantly boost their revenue. But with competition so fierce, how can you ensure your BFCM campaigns stand out? The answer lies in strategic email and SMS marketing. To […]

Think email marketing only works for giant companies with hundreds of employees? Think again! Small businesses can also find success through email marketing, building stronger customer relationships, crafting a strong online reputation for a product or service, and finding ways to creatively stand out in a saturated inbox. So, whether you’re a business of 10 […]

Whether you’re a “solopreneur” or a multiple business owner, personal branding is no longer a “nice-to-have” for entrepreneurs — it’s a must-have. And, with new social media platforms, websites, and networking events galore, entrepreneurs have a ton of different ways to show off their expertise and build their personal brands. But did you know email […]