Category: Strategy

As marketers, you’ve probably heard the terms “metrics” and “analytics” before, especially when it comes to email marketing…but what does that really mean?  Both terms can refer to different things in different marketing niches. But, when we’re talking about email marketing, in particular, metrics refer to data that gives you information about your emails and […]

When you think about the fact that over 330 billion emails are sent daily around the world, email might seem like the most powerful way to reach a huge audience. But what about when you consider where these emails are coming from? In 2023, Statista reported that people in the United States sent 9.8 billion emails […]

I think the entire email marketing fraternity would agree on one thing – that email template production can be a time-consuming and arduous task. So is there a way to accelerate and simplify it? According to experts, outsourcing email campaigns can shorten the production cycle by 33%, making it a practice which saves time, money, […]

Email marketing has changed drastically over the years. From the number of email users to the available platforms, it’s a constantly evolving channel that’s improving year after year.  Despite all of its changes and improvements, one thing has remained constant: Email marketing is still one of the most effective tools for online marketing.  But why? […]

Whether you sell apparel, beauty products, or software, all eCommerce businesses revolve around the customers that support them with sales; without customer sales, eCommerce businesses simply wouldn’t exist! While generating revenue from customers is essential to keeping eCommerce businesses afloat, it’s not enough to focus on purchases alone.  Successful businesses prioritize their customers at every […]

When it comes to managing a thriving business, what kind of data is the most important to monitor for success? You might think about sales data, lead generation data, or even growth and development data. While it’s true those are all important, some of the most important data for success is actually data about your […]

When you think about generating customers for your eCommerce brand, you might think that a new customer has to be completely new to your brand… but that’s not true. Sometimes a “new” customer is someone who was almost a customer already — a window shopper who abandoned their cart. Encouraging a purchase from someone already […]

Did you know that 96% of visitors to any website leave without making a purchase? Whether they were just window shopping to begin with, or something else caught their eye, potential customers can leave without purchasing for any number of reasons. Regardless of why a purchase wasn’t made, your brand is now faced with a […]

In 2023, the one thing we will never have to worry about is a shortage of email marketing tools. With the number of options for email marketing increasing year after year, it’s no surprise that it can be difficult to choose the “right” one. Despite the ever-growing number of solutions for you to pick from, […]