Category: Strategy

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

Customers are most engaged with a company the moment they make their first purchase from that company or sign up for a newsletter. No matter how extensive your product range or how good customer support you provide, both customers and subscribers will eventually lose interest in your company. At the same time, it’s not at […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it. The more competently email marketing is conducted, the more profit it brings. We have […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it.   The more competently email marketing is conducted, the more profit it brings. We […]

With multiple email metrics and KPIs, you can get data-driven insights to improve the results of your email marketing campaign. In this post, we will describe 4 key email marketing metrics. So, why only 4 metrics? Each of these metrics corresponds with a specific, high-leverage part of your email. If performance dips, reviewing which of these numbers […]

There are many ways to evaluate the effectiveness of mailing lists. In any email marketing tool, there are a large number of different metrics. The effectiveness of Internet marketing is measured using a large number of indicators. They are called KPI – key performance indicators. With the help of KPIs, you will be able to […]

For some, email marketing is a full-fledged online sales tool that increases purchases and attracts new customers, retains old ones, and returns those who left. For others, it’s just a way of delivering news through email. Let’s consider 5 email marketing myths that are bad for your business and who shouldn’t be trusted. Myth #1: […]

While Klaviyo doesn’t have a built-in integration with Bronto, you can export your data from Bronto and upload it into Klaviyo. Bronto contacts and related data are exported from Bronto in CSV format. CSV files can be easily formatted to ensure successful import to a Klaviyo list. The main advantages and functions of Bronto and […]

If you’re a Shopify user then you’ve probably heard the news by now: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of […]

Transactional emails may not seem like the most exciting message in your arsenal of customer communications. However, clever marketers know that every email is an opportunity, especially when confirmation emails receive open rates as high as 85 percent1 (compare this to the 20-25 percent average open rate of marketing emails). Shipping and order confirmation emails […]