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In today’s digital age, email marketing has become a crucial element for businesses to establish a strong connection with their customers. Numerous email marketing platforms are available in the market that can assist businesses in their marketing campaigns. Among these platforms, Constant Contact and Klaviyo have gained immense popularity due to their exceptional features and functionalities. These two platforms provide unique features that cater to the specific needs of different types of businesses. This blog post will compare the two platforms, Constant Contact and Klaviyo, in terms of their pricing, features, and usability to help businesses make an informed decision.
Overview Constant Contact
Constant Contact is an email marketing platform that has been around since 1995, making it one of the oldest and most established email marketing platforms on the market. Over the years, Constant Contact has evolved to offer a wide range of marketing tools, including email marketing, social media marketing, and event marketing.
One of the key features of Constant Contact is its easy-to-use interface. The platform is designed with small businesses in mind, and as such, it offers a simple drag-and-drop email editor that makes it easy to create and send professional-looking emails. In addition, Constant Contact offers a variety of pre-designed email templates that businesses can use as a starting point for their email campaigns.
In addition to email marketing, Constant Contact offers a range of other marketing tools, such as social media marketing and event marketing. The platform allows businesses to create and publish social media posts and schedule them in advance, as well as create and manage online events and invitations.
Overall, Constant Contact is a reliable and easy-to-use email marketing platform that is well-suited for small and medium-sized businesses. With its user-friendly interface, robust list management and reporting features, and a range of additional marketing tools, Constant Contact is a solid choice for businesses looking to improve their email marketing efforts.
Overview of Klaviyo
Klaviyo is an email marketing and automation platform that is designed to help businesses grow and engage with their customer base. Founded in 2012, Klaviyo has quickly become a popular choice for businesses looking for an email marketing platform that is easy to use and offers advanced features.
One of the unique features of Klaviyo is its focus on eCommerce integration. Klaviyo integrates with major eCommerce platforms such as Shopify, Magento, and BigCommerce, allowing businesses to track and analyze customer data and behavior across multiple channels.
In addition to email marketing and automation, Klaviyo also offers features such as SMS marketing, Facebook and Instagram advertising, and personalized pop-ups and forms. These features can help businesses reach their customers across multiple channels and create a seamless and consistent customer experience.
Klaviyo’s interface is user-friendly and intuitive, with a drag-and-drop email editor and clean design. Businesses can easily create and manage email campaigns, even if they have little to no experience with email marketing platforms.
Overall, Klaviyo is a powerful and easy-to-use email marketing and automation platform that is well-suited for businesses of all sizes, particularly those in the eCommerce space. With its advanced features and integrations, Klaviyo can help businesses create highly targeted and personalized email campaigns that can improve engagement and sales.
Constant Contact vs. Klaviyo: Features
Constant Contact and Klaviyo are both powerful email marketing platforms that offer a wide range of features to help businesses grow and engage with their customer base. Here are some of the key features of each platform:
Constant Contact:
■ Drag-and-drop email editor: Constant Contact offers a simple and intuitive email editor that allows users to create professional-looking emails without any coding experience.
■ Email templates: Constant Contact provides a variety of pre-designed email templates that businesses can use as a starting point for their email campaigns.
■ List management: Constant Contact allows businesses to segment their email lists based on criteria such as engagement and behavior, making it easier to create targeted email campaigns.
■ Reporting and analytics: Constant Contact provides detailed reports on key email metrics such as open rates, click-through rates, and unsubscribes, allowing businesses to optimize their email campaigns for better performance.
■ Event marketing: Constant Contact allows businesses to create and manage online events and invitations.
Klaviyo:
■ eCommerce integration: Klaviyo integrates with major eCommerce platforms such as Shopify, Magento, and BigCommerce, allowing businesses to track and analyze customer data and behavior across multiple channels.
■ Advanced segmentation: Klaviyo offers advanced segmentation features that allow businesses to segment their email lists based on more complex criteria such as purchase history, browsing behavior, and social media engagement.
■ SMS marketing: Klaviyo allows businesses to create and send targeted SMS messages to their subscribers.
■ Personalized pop-ups and forms: Klaviyo provides tools for creating personalized pop-ups and forms that can help businesses grow their email list and capture more leads.
■ Robust reporting: Klaviyo offers a variety of reporting tools that allow businesses to track and analyze the performance of their email campaigns, including metrics such as revenue per recipient and lifetime value.
| Features | Constant Contact | Klaviyo |
|---|---|---|
|
Drag-and-drop email editor |
Yes |
Yes |
|
Email templates |
Yes |
Yes |
|
List management |
Yes |
Yes |
|
Reporting and analytics |
Yes |
Yes |
|
Social media marketing |
Yes |
No |
|
Event marketing |
Yes |
No |
|
eCommerce integration |
No |
Yes |
|
Advanced segmentation |
No |
Yes |
|
SMS marketing |
No |
Yes |
|
Facebook and Instagram ads |
No |
Yes |
|
Personalized pop-ups/forms |
No |
Yes |
|
Robust reporting |
No |
Yes |
Constant Contact vs. Klaviyo: Pricing
When it comes to pricing, there are some significant differences between Constant Contact and Klaviyo.
Constant Contact offers two pricing plans: Email and Email Plus. The Email plan starts at $20 per month for up to 500 contacts, while the Email Plus plan starts at $45 per month for up to 500 contacts. Both plans offer unlimited emails, customizable templates, list management tools, and reporting and analytics features. However, the Email Plus plan also includes features such as automation, subject line A/B testing, and more advanced reporting.
In contrast, Klaviyo offers a free plan for up to 250 contacts, which includes basic email marketing features such as email templates, list management, and reporting. Beyond that, Klaviyo’s pricing is based on the number of contacts a business has in its email list, with plans starting at $20 per month for up to 500 contacts. Klaviyo’s pricing also includes access to all of its features, including advanced automation, segmentation, and integration capabilities.
One important thing to note is that both Constant Contact and Klaviyo offer discounts for annual plans. With Constant Contact, businesses can save up to 15% by signing up for an annual plan, while Klaviyo offers a 20% discount for businesses that pay annually.
Overall, while Constant Contact may be a more affordable option for businesses with smaller email lists, Klaviyo’s pricing model, which includes access to all of its advanced features at every price point, may make it a more cost-effective option for businesses with larger email lists or more complex email marketing needs.
Constant Contact vs. Klaviyo: Usability
When it comes to usability, both Constant Contact and Klaviyo offer user-friendly interfaces and intuitive navigation, making it easy for businesses to create and manage their marketing campaigns.
Constant Contact’s platform is designed with simplicity in mind. The user interface is clean and straightforward, with easy-to-use drag-and-drop tools that allow businesses to create professional-looking emails and social media posts quickly. The platform also offers a library of pre-designed templates, making it easy for businesses to get started with their marketing campaigns.
In addition to its email and social media marketing tools, Constant Contact offers other features such as event management and surveys. These features are seamlessly integrated into the platform, allowing businesses to manage all aspects of their marketing campaigns from a single dashboard.
Klaviyo, on the other hand, is a more advanced platform, offering more complex features such as advanced email automation and powerful data segmentation. Despite its advanced capabilities, however, Klaviyo’s user interface remains intuitive and easy to use, with a clean and modern design.
Klaviyo’s email marketing tools are particularly impressive, with a range of drag-and-drop tools and customizable templates that make it easy to create professional-looking emails. The platform also offers advanced automation features, allowing businesses to set up complex email sequences that trigger based on specific user behaviors.
When it comes to usability, both Constant Contact and Klaviyo are strong contenders. Constant Contact’s simple and intuitive interface is perfect for businesses looking for a straightforward marketing solution, while Klaviyo’s more advanced features are ideal for businesses looking for a more powerful and customizable marketing platform.
Constant Contact vs. Klaviyo: Social Media Marketing
Both Constant Contact and Klaviyo offer social media marketing features, allowing businesses to create and publish social media posts and track engagement metrics. However, there are some differences in the way these two platforms approach social media marketing.
Constant Contact’s social media marketing tools are integrated into its email marketing platform, making it easy for businesses to create and publish social media posts alongside their email campaigns. The platform supports Facebook, Instagram, Twitter, and LinkedIn, allowing businesses to manage multiple social media accounts from a single dashboard. Constant Contact also provides a library of pre-designed social media templates that businesses can customize to match their brand.
Klaviyo, on the other hand, offers more advanced social media marketing features, including the ability to create and manage Facebook and Instagram ads directly from the platform. This can help businesses reach new audiences and drive more traffic to their website or eCommerce store. Klaviyo also offers integration with social media platforms, allowing businesses to track social media engagement and behavior alongside email engagement data.
In terms of social media reporting, both Constant Contact and Klaviyo provide analytics tools that allow businesses to track engagement metrics such as likes, comments, and shares. However, Klaviyo’s reporting tools are more comprehensive, providing deeper insights into social media performance and audience behavior.
Constant Contact vs. Klaviyo: Conclusion
In conclusion, both Constant Contact and Klaviyo are powerful email marketing platforms with their own unique set of features and benefits. Constant Contact is a solid choice for businesses looking for a comprehensive marketing platform that includes additional tools such as social media and event marketing, while Klaviyo is an excellent option for eCommerce businesses that require advanced segmentation and integration with eCommerce platforms.
Based on the comparison of the two platforms, we would recommend Klaviyo for businesses looking to upgrade their email marketing efforts, particularly if they are operating in the eCommerce space. The advanced features and seamless eCommerce integration provided by Klaviyo make it a powerful tool for businesses looking to grow and engage their customer base.
If your business is currently using Constant Contact, we suggest considering migrating to Klaviyo to take advantage of its advanced features and capabilities. Klaviyo’s migration process is straightforward and can be easily done with the help of its support team. Overall, it is worth considering switching to Klaviyo for businesses looking to take their email marketing to the next level.