In recent years, influencer marketing has become an increasingly popular marketing strategy, and for good reason! Influencer marketing offers businesses a way to connect with their target audience in a meaningful way while simultaneously increasing brand awareness and driving sales. Read on to discover why influencer marketing deserves a spot in your marketing strategy.
As mentioned above, influencer marketing is a great way to connect with your target audience in a more authentic way. Consider an Instagram feed full of product pictures versus a feed with a friendly, recognizable face — which do you feel is more personable or relatable? Partnering with influencers, especially those with a large following, allows businesses to better connect with their existing audience while extending their brand awareness to the influencer’s audience, too. The result? Increased engagement, higher conversion rates, and ultimately, more sales.
In addition to forming a better connection with your audience, influencer marketing helps develop your brand’s social proof. As the world of marketing changes, consumers are placing greater value on recommendations from trustworthy sources, also known as social proof. By partnering with an influencer that has built trusting, authentic, and genuine relationships with their audience, you’re communicating that you’re a brand with the exact same values.
Another reason to consider influencer marketing is that despite social media platforms and algorithms constantly changing, influencer marketing remains an evergreen tactic. The basic principles of influencer marketing are more or less the same as they were at the beginning of the social media craze: influencer marketing builds relationships with audiences while acting as a spokesperson for products and services they believe in. As long as there are people in your audience who value authenticity and connection, there will always be a space for influencer marketing in marketing strategies.
In addition to audience connection, social proof, and evergreen possibilities, consider that:
■ Influencer marketing can be cost-effective as many work with businesses of all sizes (and budgets).
■ Influencer marketing can be a long-term strategy to increase ROI through ongoing partnerships that evolve as your brand evolves.
■ Influencer marketing can occur in any niche.
But all these benefits come with a series of problems
■ Finding the right influencers for your campaign can be challenging and time consuming
■ Getting enough data about each influencer to be sure they will reach your target audience
■ Some influencers have fake followers
■ Finding contact info, reaching out, and keeping conversations organized in spreadsheets can be time consuming and tedious
■ Reporting can be challenging and time consuming with limited access to data
Find a Solution with Affable.ai
For companies scaling their influencer marketing campaigns, or growing brands launching their first campaign, finding the right influencers to develop and maintain a relationship with can be taxing. However, with an end-to-end influencer marketing platform like Affable.ai, you can reap all the benefits of influencer marketing with none of the stress. Affable.ai helps you find relevant and authentic influencers, manage your collaborations with an in-built CRM, and track your campaigns in real time, all while automatically measuring performance. Their AI and machine learning technology helps make a difficult process easy to do well. Trusted by over 120 leading global brands, Affable.ai streamlines influencer marketing to help you grow your business.
