Whether you’re a “solopreneur” or a multiple business owner, personal branding is no longer a “nice-to-have” for entrepreneurs — it’s a must-have.
And, with new social media platforms, websites, and networking events galore, entrepreneurs have a ton of different ways to show off their expertise and build their personal brands.
But did you know email marketing can be a great avenue for personal branding, too? Email marketing offers a direct and personal way to connect with your audience, foster strong, meaningful relationships, and establish yourself as an authority in your field.
If you’re ready to explore personal branding through email marketing, here are 5 tips to keep in mind as you’re getting started.
Craft a Compelling Narrative
Your personal email marketing campaigns should always craft compelling narratives that resonate with your audience and leave a lasting impact. For example, you might share stories about your journey as an entrepreneur, highlighting challenges you’ve faced (and overcome) and the lessons you’ve learned along the way. Authenticity is the key to building trust and credibility and sharing stories is a simple, effective way to accomplish that.
Stick to Consistent Branding
Recognition is a huge part of personal branding, which is where consistent visual identity comes into play. Every part of your email marketing should align with your brand image, from tone of voice and language to logo, brand colors, and fonts. Cohesive branding in your email marketing helps you stand out, making you easily recognizable in your audience’s jam-packed inboxes.
Provide Nothing But Value
Your audience’s inboxes are a valuable space. When you commit to sending only high-value emails, you easily prove that you deserve a highly coveted inbox spot. Consider sending content about topics that only you can offer expertise on, such as industry insights, actionable tips, or exclusive stories about your unique experiences. This positions you as a trusted resource and demonstrates a reliable commitment to providing value with your content.
Build Relationships Through Engagement
Email marketing presents a unique opportunity to remind your audience that there’s a real person on the other side of their email — one who is ready (and excited!) to engage with them. Strengthen your relationships with your audience by encouraging them to communicate and engage with you, whether that’s by filling out an interactive poll or inviting responses to a specific question. Don’t just say you’re committed to relationship-building — show it.
Always Stay Compliant
Prioritizing compliance in your email marketing journey from the get-go is incredibly important. Even if your first email goes out to one, single subscriber, you need to ensure that the subscriber consented to be on your mailing list, opting in on their own. You’ll also need to check that every email you send complies with the various email marketing regulations, including anti-spam legislation like CAN-SPAM and data protection regulations like GDPR.
Wrap Up
Leaning on the power of email marketing to build – and strengthen – a personal brand is an often-overlooked, yet highly successful marketing endeavor for entrepreneurs of all kinds. However, it’s important to make sure that your email marketing endeavors are done well. Using these 5 tips as a starting point is a great way to make sure your emails are ticking all the right boxes, from crafting compelling narratives to ensuring every email is CAN-SPAM and GDPR compliant.