Today’s consumer expects a lot from the brands they support.
If you want your B2C brand to thrive, you need more than the basic tools that traditional customer relationship management (CRM) platforms can offer…
And that’s where the new Klaviyo B2C CRM comes in.
What Is Klaviyo B2C CRM?
Klaviyo B2C CRM offers users tons of new features, but each falls into one of four main categories: marketing, service, analytics, and data platform.
1. Marketing
Klaviyo B2C CRM has upgraded marketing features that use real-time data (and AI) to help brands deliver experiences “perfectly formulated for each customer.” From its hyper-specific segmentation feature to its omnichannel automation capabilities, Klaviyo Marketing is masterfully crafted to prioritize effortless, seamless B2C marketing.
Other Klaviyo B2C CRM marketing features include:
- Automated review requests
- Automatic, omnichannel campaigns
- Integration with over 350 different tools
- AI-powered web forms and campaign testing
- Pre-built email flows and customizable templates
2. Service
The main service feature in Klaviyo B2C CRM is the brand-new Customer Hub, Klaviyo’s “first step into the world of customer service.” Klaviyo’s Customer Hub is designed to help B2C brands deliver top-shelf customer experience, offering customers everything from ordering tracking to product discovery.
Other Klaviyo B2C CRM service features include:
- Live agent customer support
- Personalized shopper “For You” pages
- Self-serve customer orders, returns, and tracking
- The ability to create branded customer experiences
- A “pre-sales AI Agent” to answer on-demand questions
3. Analytics
Klaviyo B2C CRM’s most notable new analytics feature is Marketing Analytics, “designed to help brands better understand customer and purchase behavior.” This new tool helps B2C brands track performance with intuitive reporting, improve personalization with predictive analytics, and optimize with tailored benchmarks.
Other Klaviyo B2C CRM analytics features include:
- “Pre-built dashboards” for customer insights
- Integrated tracking with Klaviyo Customer Hub
- New opportunity guidance using personalized benchmarks
- Custom “recency, frequency, and monetary value” analyses
- Funnel and cohort analyses to improve the purchasing experience
4. Data platform
The new Klaviyo B2C CRM features a built-in Data Platform that “unifies customer data and enables real-time activation for marketing, customer service, and analytics.” Klaviyo Data Platform presents itself as simpler than other customer data platforms but smarter, offering everything from stronger customer profiles to data enriched by AI.
Other Klaviyo B2C CRM Data Platform features include:
- Omnichannel customer profiles
- Instant integrations and powerful APIs
- Customer data security and compliance
- Easy, effortless setup and activation processes
- Klaviyo AI-powered forecasting and predictive analytics
What stands out about Klaviyo B2C CRM?
For B2C brands looking for a new CRM to enhance customer relationships and drive growth, Klaviyo B2C CRM is a standout option for a few reasons.
■ Personalization at Scale — Klaviyo B2C CRM leverages AI and unified data collection to help B2C brands deliver tailored experiences to each customer, fostering deeper engagement and stronger brand loyalty.
■ Operational Efficiency — With Klaviyo B2C CRM’s new service features, B2C brands can streamline their marketing and service operations within a single platform, making responsiveness easier and faster.
■ Data-Driven Decision Making — Brands gain real-time insights with Klaviyo B2C CRM, opening opportunities for new, data-informed strategies that help guide marketing adjustments that better serve customers.
■ Future-Proof Technology — Since Klaviyo B2C CRM is brand-new, Klaviyo has already said there are plans for continuous updates and improvements. That means working with a platform that evolves alongside you.
To see how Klaviyo B2C CRM can transform your customer relationships, visit the platform’s landing page to request a demo.