BEAUTIFIEDYOU Β· March 2026
DIDO Agency Client: BEAUTIFIEDYOU
March 2026
Email channel health β€” March 2026
77/100 GOOD Β· Grade B
DIDO Score dropped 86β†’77. Strong engagement and automation. Core issue: email revenue contribution (12%) declining while business grows.
11.0Revenue
20.0Engagement
17.1List Health
12.8Deliverability
16.0Automation
March 2026 snapshot
Company Revenue$265K
↑ +6.5% vs Feb
Email Revenue$31,827
↑ +11.8% vs Feb
Email % of Co.12.0%
↓ Target β‰₯15%
Total Orders291
Flows + Campaigns
SMS Revenue$133
↓ βˆ’98.6% vs Nov
Email vs company revenue β€” 6-month trend Email contribution declining while business holds flat
Revenue trend chart
Month
Co. Rev
Email Rev
Email %
MoM Ξ”
Oct 2025
$227K
$36,371
16.0%
β€”
Nov 2025PEAK
$337K
$79,024
23.4%
↑ +117%
Dec 2025
$199K
$34,074
17.1%
↓ βˆ’57%
Jan 2026
$254K
$31,922
12.6%
↓ βˆ’6%
Feb 2026
$249K
$28,471
11.4%
↓ βˆ’11%
Mar 2026NOW
$265K
$31,827
12.0%
↑ +12%
March email split Campaigns 45% Β· Flows 55%
Split chart
Channel KPI status
Email % of company12% β€” below 15%
Flow open rate39.8% β€” good
Flow conv rate0.47% β€” below 1%
Deliverability score64/100 β€” monitor
Active subscribers144,783 growing
Strategic summary
βœ“ What’s working
  • Flows generating $17,264 β€” Welcome Newsletter best at $4,110 (+40% MoM)
  • 13 campaigns executed: $14,194 revenue, 137 orders
  • Supplements Sign-up breakthrough: $1,669 at $208 AOV in first real month
  • Exit Intent RPR $6.43 Β· Site Abandonment RPR $5.61 β€” highly efficient
⚠ Core concern
  • Email contribution fell 23.4% β†’ 12.0% while company revenue held flat
  • Q1 2026 email $92K β€” down 38.3% from Q4 2025 ($149K)
  • Post-Purchase: 0 conversions on 5,226 recipients β€” $1,500+/mo missing
  • SMS collapsed: $133 in March vs $9,449 in November (βˆ’98.6%)
β†’ What to do next
  • Fix Post-Purchase flow immediately β€” check CTA links, mobile rendering, attribution
  • Rebuild SMS Welcome β€” was $5,916 in Mar 2025, now $0
  • Scale Exit Intent popup coverage β€” RPR $6.43 but only 130 recipients
  • Target email β‰₯15% of company revenue by June 2026
Flow Revenue$17,264
↑ +4.2% vs Feb $16,572
Conversions154
↑ +4.8% vs Feb 147
Recipients33,319
↑ +10.5% vs Feb 30,166
Open Rate39.8%
↓ βˆ’4.3pp vs Feb 44.1%
RPR$0.518
↓ βˆ’5.7% vs Feb $0.549
Campaign Revenue$14,194
↑ +13.1% vs Feb $12,545
Campaigns Sent13
↑ +18.2% vs Feb 11
Emails Sent1.66M
↑ +26.4% vs Feb 1.31M
Open Rate29.98%
↓ βˆ’3.9pp vs Feb 33.9%
CTR0.081%
Below 0.10% target
Health Score64/100
↓ βˆ’1pt vs Feb 65
Hard Bounce0.145%
Excellent
Unsub Rate1.78%
Action needed
Spam Rate0.061%
Excellent
Recipients142,713
↑ +1.0% vs Feb
64/100 C β€” MONITOR
Score = Hard Bounce (34.2/40) + Spam (27.8/40) + Unsub (2.2/20). Hotmail/Outlook is the #1 concern β€” 67.9% of all spam signals. Unsubscribe rate 1.78% is elevated. Feb score was 65/100.
Bounces by inbox provider β€” March 2026 7,831 total bounces
Hotmail/Outlook ⚠
51.8%
152 spam
Gmail
18.1%
β€”
Office 365
10.5%
β€”
Yahoo/AOL ⚠
5.8%
54 spam
Apple
5.4%
β€”
Other
9.0%
14 spam
Scorecard β€” Mar vs Feb
MetricMarFebStatus
Hard Bounce0.145%0.088%OK
Soft Bounce5.649%4.527%Good
Spam Rate0.061%0.064%Excellent
Unsub Rate1.78%1.84%Action
Hard bounces #207125Up
Risks & actions
HIGH β€” Hotmail/Outlook
152 spam complaints β€” 67.9% of all spam signals.
β†’ Create Outlook engagement segment. Suppress @hotmail/@outlook with 0 opens in 180+ days.
HIGH β€” Suppression 1.9Γ— Active List
276,107 suppressed vs 144,783 active β€” ratio will grow without fresh acquisition.
β†’ Monitor monthly. Audit acquisition sources. Strict double opt-in for re-acquisition.
MEDIUM β€” 2,158 Bounce Suppress Profiles
Still technically subscribed. Should be formally moved to suppressed list.
β†’ Run monthly automation: zero opens all-time β†’ move to master suppressed.
MEDIUM β€” 36,816 Inactive on Active List
No engagement in 240+ days. Sending risks inbox placement for engaged subscribers.
β†’ Route to re-engagement flows only. Consider 365-day sunset policy.
LOW β€” Google Postmaster Tools
Gmail domain reputation not visible without registration.
β†’ Register beautifiedyou.com at postmaster.google.com.
Active Subscribers144,783
Emailable Β· not suppressed
Suppressed276,107
1.9Γ— the active list
Engaged 60-Day61,813
42.7% of active list
Engaged 240-Day107,967
74.6% of active list
SMS Subscribers9,431
Active US opt-ins
List composition 420,890 total profiles in Klaviyo
List chart
34.4%
Active rate
25.4%
Inactive on active list
Engagement breakdown As % of active list (144,783)
Engaged 60-Day
42.7%
Engaged 240-Day
74.6%
Inactive 240d+
25.4%
Bounce Suppress
2,158
Key segments
SegmentTypeProfilesPurposeNote
Master List (Not Suppressed)Foundation144,783Primary send audienceAuto-updates on consent change
NEW Master SuppressedSuppression276,107Cannot receive marketing⚠ 1.9Γ— active list size
Engaged 60 DaysEngagement61,813Core warm audienceUse for high-frequency sends
DIDO | Engaged 240 DaysEngagement107,967Max safe send audienceAnyone outside β†’ re-engagement flows
[EXCLUDE][SUPPRESS] BouncedSuppression2,158Bounced but still subscribedAction monthly β€” suppress hard bounces
SMS SUBSCRIBERS (US)SMS9,431Active US SMS opt-insEnforce double opt-in
BEAUTIFIEDYOU Β· Performance Report Β· March 2026 Β· Klaviyo API
DIDO Agency