DIDO Agency
Client: GRAVITY DEFYER
Email channel health — March 2026
March 2026 snapshot
Strategic summary
81/100
STRONG · Grade B+
Email at 22.2% of $1M company revenue — above the 15% agency target. Campaigns drove $156K (20th Anniversary + BOGO series). Flows $66.8K with Abandonment Checkout leading at $10.6K. Core fix: Post Purchase 0.09% conv rate on 7,209 recipients.
17.0Revenue
18.0Engagement
16.0List Health
14.0Deliverability
16.0Automation
Company Revenue$1.00M
↑ +10.1% vs Feb
Email Revenue$222,962
↑ ~+8% vs Feb
Email % of Co.22.2%
↑ Above 15% target
Total Orders~1,700
Flows + Campaigns
SMS Revenue$3,529
↑ SMS Welcome active
Email vs company revenue — 6-month trend
Email contribution stable above 20% of company revenue
Month
Co. Rev
Email Rev
Email %
MoM Δ
Oct 2025
$1.03M
—
—
Baseline
Nov 2025PEAK
$1.32M
—
—
↑ +27.7%
Dec 2025
$1.11M
—
—
↓ −15.7%
Jan 2026
$889K
—
—
↓ −19.8%
Feb 2026
$913K
~$206K
~22%
↑ +2.6%
Mar 2026NOW
$1.00M
$222,962
22.2%
↑ +10.1%
March email split
Campaigns 70% · Flows 30%
Channel KPI status
Email % of company22.2% — above target
Flow open rate35.1% — good
Flow conv rate0.55% — below 1%
Deliverability score72/100 — good
Engaged 180D segment~159K · 62% OR
✓ What's working
- 20th Anniversary 5-send series: $94K — proven multi-send format
- BOGO Engaged 180D: 62% open rate · $53K from 6 sends
- Abandonment Checkout: 76 conv, $10,590, 1.35% conv rate — best flow
- SMS Welcome Series: $3,529, 26 conv, $136 AOV · RPR $1.98
- Site Abandonment TW: 51 conv, $6,658, RPR $0.94
⚠ Core concern
- Post Purchase: 0.09% conv rate on 7,209 recipients — 49.7% OR proves they read it. CTA chain broken.
- Verizon/Yahoo: 283 spam complaints = 50% of all spam signals
- Exit Intent: only 603 recipients at RPR $0.76 — massive untapped volume
- Campaign unsub rate 1.63% — high-frequency March pushing limits
→ What to do next
- Fix Post Purchase immediately — check CTA links, mobile render, attribution tracking
- Scale Exit Intent popup — review all key page placements, est. $3,800/mo at 5K rcpt
- Suppress @yahoo/@aol + @hotmail/@outlook with 0 opens in 180+ days
- Activate Review IO flow officially — currently in draft, 18 conv/$1,891 being left on table
Flow Revenue$66,808
↑ +7.8% vs Feb ~$62K
Conversions477
↑ +7% vs Feb ~446
Recipients130,177
↑ +8.5% vs Feb ~120K
Open Rate35.1%
↑ above 35% benchmark
RPR$0.534
↑ +3.5% vs Feb $0.517
Campaign Revenue$156,154
↑ +42% vs Feb ~$110K
Campaigns Sent13
↑ +62.5% vs Feb 8
Emails Sent3.00M
↑ +42.9% vs Feb 2.10M
Open Rate48.4%
↑ +14.5pp vs Feb 33.9%
CTR0.508%
Above 0.10% target
Health Score72/100
↑ +1pt vs Feb 71
Hard Bounce0.14%
Excellent
Unsub Rate (camp.)1.63%
Elevated — monitor
Spam Complaints566
Verizon/Yahoo risk
Campaign Recipients~330K
↑ Master List
72/100
B — GOOD
Score = Hard Bounce (36/40) + Spam (24/40) + Unsub (12/20). Verizon Media Group (Yahoo/AOL) is the #1 concern — 195 hard bounces + 283 unique spam complaints = 50% of all spam signals. Hotmail/Outlook: 47 hard bounces + 215 spam complaints. Campaign unsub rate 1.63% elevated by high March send frequency (13 sends). Feb score was 71/100.
Bounces by inbox provider — March 2026
3,352 total bounces · 566 unique spam complaints
Apple (MPP)
27.7%
0 spam
Gmail
25.8%
0 spam
Verizon/Yahoo ⚠
12.8%
283 spam
Hotmail/Outlook ⚠
11.0%
215 spam
Office 365
3.6%
0 spam
Comcast ⚠
1.4%
60 spam
Other
17.8%
8 spam
Scorecard — Mar vs Feb
| Metric | Mar 2026 | Feb (est.) | Status |
|---|---|---|---|
| Hard Bounce | 0.14% | 0.09% | OK |
| Soft Bounce | 0.87% | 0.45% | Good |
| Spam Rate (camp.) | 0.017% | 0.013% | Monitor |
| Unsub Rate (camp.) | 1.63% | 1.60% | Action |
| Hard Bounces # | 471 | ~175 | Up (volume) |
HIGH — Verizon/Yahoo (Yahoo/AOL)
283 unique Yahoo/AOL spam complaints = 50% of all spam signals. 195 hard bounces (41% of total hard bounces).
→ Create Yahoo/AOL suppression segment. Suppress @yahoo.com/@aol.com with 0 opens in 180+ days before next Master List send.
HIGH — Hotmail/Outlook Spam Rate
215 unique Hotmail/Outlook spam complaints = 38% of all spam signals. Microsoft applies engagement-based filtering aggressively.
→ Create Outlook engagement segment. Suppress @hotmail/@outlook/@msn with 0 opens in 180+ days.
HIGH — Campaign Unsub Rate 1.63%
13 sends to ~330K in March pushed campaign unsub rate to 1.63% — above the 0.20% benchmark. High frequency month but not sustainable.
→ Limit Master List sends to ≤5/month. Route additional sends to Engaged 180D segment only. Monitor April unsub rate as leading indicator.
MEDIUM — Comcast Spam Disproportionate
60 Comcast spam complaints on very low bounce count — disproportionate signal for the domain volume.
→ Audit Comcast address segment. Suppress non-engagers. Review if a specific send targeted Comcast-heavy audience.
LOW — Google Postmaster Tools
Gmail domain reputation not directly visible without GPT registration. 114 hard Gmail bounces this month.
→ Register gravitydefyer.com at postmaster.google.com for direct domain and IP reputation data.
NOTE — Apple MPP Soft Bounce Inflation
925 Apple soft bounces — likely inflated by Mail Privacy Protection pre-fetch behavior. Not true delivery failures.
→ Do not suppress Apple subscribers on soft bounces alone. Use click rate or purchase activity as engagement signal for @icloud.com/@apple.com.
Active Subscribers~330K
Emailable Master List
Engaged 180-Day~159K
48% of active · 62% OR
Engaged 60-Day~95K
est. 29% of active
SMS Subscribers1,783
↑ Welcome Series active
Total Profiles680K+
All profiles in Klaviyo
List composition
Master List ~330K · Engaged 180D ~159K
48.2%
Engaged 180-day rate
62%
Open rate on Engaged 180D
Engagement breakdown
Estimated from campaign audience data + flow recipients
Engaged 180-Day
~48%
Engaged 60-Day
~29%
Opensend Contacts
~17K
SMS Active
1,783
| Segment | Type | Est. Profiles | Purpose | Note |
|---|---|---|---|---|
| The Master List (Not Suppressed) | Foundation | ~330,000 | Primary send audience — all campaigns | Actively maintained · auto-updates on consent change |
| Engaged profiles last 180 days | IK | Engagement | ~159,000 | Core warm audience · 62% OR on BOGO sends | ⭐ Primary segment for high-frequency sends |
| [EXCLUDE] | DIDO | Amazon list | Suppression | N/A | Amazon customers excluded | Applied on all 13 March campaigns |
| DIDO | UNSUBSCRIBE ALL | Suppression | N/A | Master unsubscribe safety suppression | Never remove from exclusions |
| [EXCLUDE] [SUPPRESS] Bounced 1+ | Suppression | N/A | Bounce protection on all sends | Applied with Bounced 4+ on all campaigns |
| Opensend-Contacts | Enrichment | ~17,000 | Opensend reconnect audience | ⚠ Pre-Purchase Opensend: 0.09% conv — review quality |
| Cold Subscribers (180+ days inactive) | Re-engage | N/A | Inactive for 180+ days | Apply as exclusion on all Master List sends for April+ |
| Welcome Series - SMS | SMS | 1,783 | Active US SMS opt-ins | 2.92% conv rate · $135 AOV · Expand to 3-message sequence |