In 2023, 87% of Americans celebrated the 4th of July, according to Statista, which also reports an average per-person spend of $93 for the holiday last year. All over the country, people are celebrating Independence Day with cookouts, making it a prime marketing opportunity for brands selling consumer-packaged goods (CPG). This holiday is also perfect for brands selling home and garden goods, sporting goods, and apparel—who doesn’t want a new outfit for their Fourth of July party, parade, or trip?
If you want to take advantage of July 4th celebrations, start preparing your brand’s email and SMS messaging strategy early. Need some inspiration? Check out these examples of 4th of July marketing emails and text messages from six brands that are doing it well.
1. Beautified You’s Independence Day & Anniversary Offer
Subject line: Independence Day & Anniversary Offer: 25% OFF – Last Chance!
Beautified You masterfully combines a patriotic celebration with an anniversary offer, providing a compelling 25% discount. The email is visually appealing, featuring red, white, and blue balloons and stars, which create a festive atmosphere. The urgency is emphasized with the phrases “Last Chance” and a 24-hour time limit on the discount code.
The layout of the email is clean and straightforward, making it easy for recipients to understand the offer at a glance. A prominent “Use Discount” button directs customers to their website, simplifying the purchasing process. Additionally, the email includes a Free Gift with Purchase (GWP) incentive for orders over $250, adding further value and encouraging higher spending.
The imagery in the email reinforces the patriotic theme, aligning perfectly with the holiday’s spirit. The combination of the anniversary celebration and Independence Day makes the promotion feel special and unique, which can attract more attention from the subscribers.
Brand tip: Combining events, such as a company anniversary with a holiday, can create a sense of double celebration and increased value for customers. Adding a time-sensitive offer encourages quick action, making it more likely that customers will take advantage of the promotion. Ensure your email is visually cohesive with the theme of the holiday and includes clear, compelling calls to action.
2. Den’s Hot Dogs’ Fun & Informative Approach
Subject line: The 4th of July is Almost Here – 30% OFF
Den’s Hot Dogs captures the essence of the 4th of July with a vibrant image of friends enjoying a cookout. The email not only offers a 30% discount but also includes fun historical facts about Independence Day, enhancing engagement.
The email’s design is bright and cheerful, featuring images of mouth-watering hot dogs and happy customers, which evoke the joy of a summer cookout. The copy is conversational and friendly, making the email feel personal and inviting. The 30% discount is highlighted prominently, and the CTA button is clear and enticing.
Additionally, the email cleverly incorporates educational content about the history of Independence Day, which not only engages the reader but also builds a connection by sharing interesting trivia. This approach can keep the audience reading longer, increasing the likelihood that they will take action.
Brand tip: Combining fun visuals with interesting content can make your email stand out. Providing historical context or fun facts can keep readers engaged and entertained. Use bright, appealing images to evoke emotions and memories associated with the holiday.
3. Gdefy’s Patriotic Footwear Promotion
Subject line: Happy Independence Day! 30% OFF All Footwear + Free Shipping
Gdefy offers a 30% discount on all footwear and free shipping, aligning perfectly with the holiday spirit. The email features images of their products in patriotic settings and a heartfelt message of gratitude towards their customers.
The design of the email is sleek and professional, featuring high-quality images of their footwear against a backdrop of American flags and summer scenery. The use of patriotic colors reinforces the holiday theme. The message is clear and concise, making it easy for recipients to understand the offer.
Gdefy also emphasizes customer appreciation, expressing gratitude for their support and loyalty. This personal touch can foster a stronger connection with the audience, encouraging them to take advantage of the promotion.
Brand tip: Showcasing your products in a festive context can enhance their appeal. Expressing gratitude and pride can resonate well with customers during national holidays. High-quality visuals and a straightforward message can drive engagement and sales.
4. HealQuick’s Health-Focused Offer
Subject line: 15% OFF Waiting for You
HealQuick offers a 15% discount on their supplements, emphasizing a healthier lifestyle in celebration of the nation’s birthday. The email is simple, with a clear CTA and an emphasis on the benefits of their products.
The email design is clean and minimalistic, focusing on the key message without any distractions. It features a patriotic theme with subtle use of red, white, and blue colors. The copy highlights the benefits of their supplements, encouraging recipients to lead a healthier lifestyle.
HealQuick’s approach is straightforward, appealing to health-conscious consumers who are looking for ways to improve their well-being. The clear and compelling call to action makes it easy for recipients to take advantage of the offer.
Brand tip: Highlighting the benefits of your products in the context of the holiday can attract health-conscious customers. A clear and straightforward message often works best. Keep the design simple to ensure the focus remains on the key message and offer.
5. OMI Jewelry’s Luxurious Patriotic Appeal
Subject line: Celebrate America’s Birthday by Leveling Up
OMI Jewelry’s email exudes luxury with high-end products framed against a patriotic backdrop. The message encourages customers to treat themselves with high-end jewelry, fitting for a celebratory occasion.
The email design is elegant and sophisticated, featuring images of stunning jewelry pieces against a dark blue background adorned with subtle fireworks. The copy is refined, appealing to customers looking for luxury and exclusivity. The promotion highlights the quality and craftsmanship of their products, positioning them as the perfect way to celebrate in style.
OMI Jewelry also offers flexible payment options and accepts cryptocurrency, which can attract a wider audience. The email’s luxurious feel and exclusive offers can entice customers to make a purchase for a special occasion.
Brand tip: Positioning luxury items as a way to celebrate can appeal to customers looking to splurge on special occasions. High-quality visuals and an elegant design can reinforce the premium nature of your products. Offering flexible payment options can increase accessibility and appeal.
6. Ossa Frames’ Stylish Offer
Subject line: Happy 4th of July – 15% OFF
Ossa Frames offers a 15% discount on all frames, with a sleek and stylish email design. The email features bold red, white, and blue elements, with a focus on their trendy eyewear.
The email is visually striking, with high-quality images of their frames worn by stylish models. The design incorporates patriotic elements in a modern and sophisticated way. The copy is concise and to the point, emphasizing the discount and encouraging recipients to shop now.
Ossa Frames also includes social media links, encouraging recipients to follow them for more updates and promotions. This not only drives immediate sales but also helps build a community of loyal customers.
Brand tip: A stylish and modern design can appeal to fashion-conscious customers. Clear CTAs and attractive visuals can drive engagement and sales. Including social media links can help build a long-term relationship with your audience and keep them engaged with your brand.
Conclusion
To make the most of the 4th of July celebrations, start preparing your email and SMS campaigns early. Use vibrant visuals, patriotic themes, and time-sensitive offers to capture your audience’s attention. By drawing inspiration from these successful examples, you can revolutionize your revenue and create a memorable holiday experience for your customers.
At Dido Agency, we specialize in crafting and executing high-impact email and SMS marketing campaigns that drive engagement and sales. Let our team of experts help you elevate your holiday marketing efforts and maximize your revenue potential. Visit Dido Agency to learn more about how we can transform your 4th of July marketing strategy.