Category: Design

Email marketing is a powerful intermediary between your company and your audience. Emails help build long-term relationships with your customers. Newsletters help not only increase sales but also strengthen the image of your brand. Competent creation of an email helps to solve several problems at once: ■ to inform the subscriber about the appearance of […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

The holiday season is one of the most profitable of the year, so if you don’t develop a holiday email strategy, you are missing out on big time and profits! Now you need to think about what your email will be. It can be a simple holiday greeting, a sale announcement, or a tempting offer. […]

Feeling ghosted by your customers? Win-back email campaigns can help you reignite your relationship with shoppers that have pulled a disappearing act. With every highly engaged customer and brand loyalist that keeps coming back, you’ll also have a few lapsed and unengaged customers who haven’t interacted with your brand or purchased in some time. It’s […]

Why email design matters It’s wise to approach design as an intentional act, an act that shows we are interested in experience and want to create a response to our audience. I think it’s a good idea to break down some of the more specific impacts that design has on your email marketing program: Great […]

Generating newsletter campaign ideas can be challenging if you want to do it regularly—especially when marketers already have their hands full with numerous other tasks. With visual communication being a key component of content marketing strategies, creating impactful newsletters has to be a priority for brands—running out of ideas isn’t an option. So, where do you go […]

Is there a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – these elements define spring, don’t they? They translate to the retail world too. If you are an intrepid shopper or a fashionista, you know the months of spring have new offerings and […]

We live in an age where the largest thing could go unnoticed and the smallest one could make a lasting impact. From marketing billboards to a tiny signature at the end of your email, you never know which one is going to yield results for you. However, if you are to take it from experts […]

The niche and size of your operations, notwithstanding, if you run a business, you have to connect with your audience and create a buzz around what you’ve got to offer. And email marketing remains one of the most effective channels for establishing direct, one-on-one communication with your customers. To make the most of this marketing […]

Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI, compared to direct mail. While newsletters are one of the most common ways to distribute company updates, they can be difficult to do well. You have to worry about creating compelling copy and CTAs, designing an email that fits multiple […]