Category: Design

In 2023, 87% of Americans celebrated the 4th of July, according to Statista, which also reports an average per-person spend of $93 for the holiday last year. All over the country, people are celebrating Independence Day with cookouts, making it a prime marketing opportunity for brands selling consumer-packaged goods (CPG). This holiday is also perfect […]

10 seconds is how much time you have to capture your customers’ attention. It can seem impossible to capture your audience’s attention in such a short amount of time, especially with their overly crowded inboxes and constantly competing priorities… but that’s where compelling visuals come in to save the day. Visual content is the unsung […]

Finding a new email marketing service provider that meets your needs (and wants) is a big job. But, regardless of whether you want to work with an agency or you want to hire in-house, there’s one thing you should always be on the lookout for… and that’s “proof!” Any good email marketer should have samples, […]

The holiday season is upon us! For eCommerce businesses, this is (one of) the most wonderful times of year… as long as you’ve got a solid email marketing strategy in place to help you reach success. As your customer’s inboxes get flooded with festive promotions, standing out and capturing attention becomes more important than ever. […]

Email marketing is a powerful intermediary between your company and your audience. Emails help build long-term relationships with your customers. Newsletters help not only increase sales but also strengthen the image of your brand. Competent creation of an email helps to solve several problems at once: ■ to inform the subscriber about the appearance of […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

The holiday season is one of the most profitable of the year, so if you don’t develop a holiday email strategy, you are missing out on big time and profits! Now you need to think about what your email will be. It can be a simple holiday greeting, a sale announcement, or a tempting offer. […]

Feeling ghosted by your customers? Win-back email campaigns can help you reignite your relationship with shoppers that have pulled a disappearing act. With every highly engaged customer and brand loyalist that keeps coming back, you’ll also have a few lapsed and unengaged customers who haven’t interacted with your brand or purchased in some time. It’s […]

Why Email Design Matters  It’s wise to approach design as an intentional act, an act that shows we are interested in our user’s experience and want to create something that elicits a response from our audience. There are 4 specific reasons why strong email design matters in email marketing. 1. It helps you stand out in […]

Generating newsletter campaign ideas can be challenging if you want to send them regularly, especially when marketers often juggle completing tasks!  With visual communication being a key component of content marketing strategies, ideation for impactful newsletters has to be a priority for brands. Why? Because running out of ideas isn’t an option!  So, where do you go […]