Category: Design

Email marketing is a powerful intermediary between your company and your audience. Emails help build long-term relationships with your customers. Newsletters help not only increase sales but also strengthen the image of your brand. Competent creation of an email helps to solve several problems at once: ■ to inform the subscriber about the appearance of […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

The holiday season is one of the most profitable of the year, so if you don’t develop a holiday email strategy, you are missing out on big time and profits! Now you need to think about what your email will be. It can be a simple holiday greeting, a sale announcement, or a tempting offer. […]

Feeling ghosted by your customers? Win-back email campaigns can help you reignite your relationship with shoppers that have pulled a disappearing act. With every highly engaged customer and brand loyalist that keeps coming back, you’ll also have a few lapsed and unengaged customers who haven’t interacted with your brand or purchased in some time. It’s […]

Why Email Design Matters  It’s wise to approach design as an intentional act, an act that shows we are interested in our user’s experience and want to create something that elicits a response from our audience. There are 4 specific reasons why strong email design matters in email marketing. 1. It helps you stand out in […]

Generating newsletter campaign ideas can be challenging if you want to send them regularly, especially when marketers often juggle completing tasks!  With visual communication being a key component of content marketing strategies, ideation for impactful newsletters has to be a priority for brands. Why? Because running out of ideas isn’t an option!  So, where do you go […]

Got a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – spring is finally here!  The telltale signs of Spring translate to the retail world, too. If you are an avid shopper or a fashion lover, then you know that spring brings brand-new retail offerings. […]

We live in an age where the largest efforts could go unnoticed and the smallest ones could make a lasting impact. From marketing billboards to a tiny signature at the end of your email, you never know which one is going to yield results for you. However, if you consult marketing tactics, you’re likely to […]

Regardless of the niche, your business is in or the size of your organization, you have to connect with your audience. Creating a buzz around your product or service is integral to piquing the interest of existing or potential customers.  Email marketing remains one of the most effective channels to establish direct communication with your customers, […]

Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI than direct mail, but there are a lot of other considerations at play. Writing compelling copy, crafting clear CTAs, creating an enticing design (viewable on multiple devices), and ideating interesting, clickable topics for writing…there’s so much to think about! Newsletters are […]