Category: Copiwriting

Even with the dizzying amount of digital marketing channels available, email is still a powerful marketing tool for B2C brands. It’s cheap and scalable, and it can help you develop strong relationships with customers that last. Naturally, you have a variety of goals you’re trying to achieve with email marketing, but how do you get […]

How to Get People in the Habit of Reading Your Emails Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes. With average open rates hovering between 15-25%, this means that a staggering 75-85% of emails are stuck in the “totally ignored” […]

Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. But appealing to a wide audience is harder. The bigger your audience gets, the more difficult it becomes to keep track of what […]

When you’re elbows-deep in applying visual tweaks to your HTML email design, it’s very easy to forget how important it is to write high-quality enticing copy.  Tailoring email copy to your audience is not just a matter of ensuring your message is readable even with images turned off. It’s a matter of presenting copy in a […]

Generating newsletter campaign ideas can be challenging if you want to send them regularly, especially when marketers often juggle completing tasks!  With visual communication being a key component of content marketing strategies, ideation for impactful newsletters has to be a priority for brands. Why? Because running out of ideas isn’t an option!  So, where do you go […]

Got a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – spring is finally here!  The telltale signs of Spring translate to the retail world, too. If you are an avid shopper or a fashion lover, then you know that spring brings brand-new retail offerings. […]

For E-commerce business owners, a highly effective way to attract new customers is simply by identifying people who are ‘almost’ customers and helping them get over the line with a purchase. An email campaign aimed at shoppers who’ve abandoned their shopping cart at your website checkout is a simple (but surprisingly underutilized) way to bring […]