Category: Copiwriting

Even with the dizzying amount of digital marketing channels available, email is still a powerful marketing tool for B2C brands. It’s cheap and scalable, and it can help you develop strong relationships with customers that last. Naturally, you have a variety of goals you’re trying to achieve with email marketing, but how do you get […]

Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes. With average open rates hovering between 15-25%, this means that a staggering 75-85% of emails are stuck in the “totally ignored” category in readers’ minds. So, for marketers, the crucial question […]

Appealing to a wide audience is hard. Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. The bigger your audience gets, the harder it becomes to keep track of what each person […]

When you’re elbows-deep in applying visual tweaks to your HTML email design, it’s very easy to forget how important writing quality, punchy copy can be. Tailoring email copy to your audience is not a matter of ensuring your message is readable even with images turned off, but presenting it in a style that your readers […]

Generating newsletter campaign ideas can be challenging if you want to do it regularly—especially when marketers already have their hands full with numerous other tasks. With visual communication being a key component of content marketing strategies, creating impactful newsletters has to be a priority for brands—running out of ideas isn’t an option. So, where do you go […]

Is there a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – these elements define spring, don’t they? They translate to the retail world too. If you are an intrepid shopper or a fashionista, you know the months of spring have new offerings and […]

For E-commerce business owners, a highly effective way to attract new customers is simply by identifying people who are ‘almost’ customers and helping them get over the line with a purchase. An email campaign aimed at shoppers who’ve abandoned their shopping cart at your website checkout is a simple (but surprisingly underutilized) way to bring […]