Category: Copiwriting

In 2023, 87% of Americans celebrated the 4th of July, according to Statista, which also reports an average per-person spend of $93 for the holiday last year. All over the country, people are celebrating Independence Day with cookouts, making it a prime marketing opportunity for brands selling consumer-packaged goods (CPG). This holiday is also perfect […]

Building confidence, developing trust, and demonstrating authenticity. Those are just a few ways that user-generated content (UGC) can strengthen your eCommerce brand’s email marketing efforts, but that’s not all. Leaning on UGC is also a great way to stand out from your competitors, demonstrate your commitment to your customers, and consistently prioritize authentic, meaningful engagement… […]

Finding a new email marketing service provider that meets your needs (and wants) is a big job. But, regardless of whether you want to work with an agency or you want to hire in-house, there’s one thing you should always be on the lookout for… and that’s “proof!” Any good email marketer should have samples, […]

The holiday season is upon us! For eCommerce businesses, this is (one of) the most wonderful times of year… as long as you’ve got a solid email marketing strategy in place to help you reach success. As your customer’s inboxes get flooded with festive promotions, standing out and capturing attention becomes more important than ever. […]

Even with the dizzying amount of digital marketing channels available, email is still a powerful marketing tool for B2C brands. It’s cheap and scalable, and it can help you develop strong relationships with customers that last. Naturally, you have a variety of goals you’re trying to achieve with email marketing, but how do you get […]

How to Get People in the Habit of Reading Your Emails Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes. With average open rates hovering between 15-25%, this means that a staggering 75-85% of emails are stuck in the “totally ignored” […]

Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. But appealing to a wide audience is harder. The bigger your audience gets, the more difficult it becomes to keep track of what […]

When you’re elbows-deep in applying visual tweaks to your HTML email design, it’s very easy to forget how important it is to write high-quality enticing copy.  Tailoring email copy to your audience is not just a matter of ensuring your message is readable even with images turned off. It’s a matter of presenting copy in a […]

Generating newsletter campaign ideas can be challenging if you want to send them regularly, especially when marketers often juggle completing tasks!  With visual communication being a key component of content marketing strategies, ideation for impactful newsletters has to be a priority for brands. Why? Because running out of ideas isn’t an option!  So, where do you go […]

Got a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – spring is finally here!  The telltale signs of Spring translate to the retail world, too. If you are an avid shopper or a fashion lover, then you know that spring brings brand-new retail offerings. […]