Category: Guide

Black Friday and Cyber Monday (BFCM) are the most critical events in the eCommerce calendar. With consumers eagerly awaiting massive discounts, businesses have a prime opportunity to significantly boost their revenue. But with competition so fierce, how can you ensure your BFCM campaigns stand out? The answer lies in strategic email and SMS marketing. To […]

Black Friday is fast approaching, and it’s time to set the stage for an epic sales season. But before you dive headfirst into the eCommerce frenzy, there’s a crucial weapon you need in your marketing arsenal: a robust, excited, and engaged email list. To help you prepare, we’ve put together a comprehensive BFCM Checklist filled […]

The holiday season is one of the most profitable of the year, so if you don’t develop a holiday email strategy, you are missing out on big time and profits! Now you need to think about what your email will be. It can be a simple holiday greeting, a sale announcement, or a tempting offer. […]

As customers, we know what it’s like to have our inboxes flooded with emails that we don’t need or don’t resonate with. But, as marketers, we tend to overlook that experience because we also understand the importance of email marketing. In fact, U.S. companies actually push out more emails than any other country! So, how do […]

The holiday season is one of the busiest and most lucrative times of the year for many businesses, especially as companies push for that last quarter of revenue. According to ROI Revolution, eCommerce sales made up 1 in 5 purchases in 2022, generating over $200 billion in revenue. So, if you want to cash in on […]

Email marketing has changed drastically over the years. From the number of email users to the available platforms, it’s a constantly evolving channel that’s improving year after year.  Despite all of its changes and improvements, one thing has remained constant: Email marketing is still one of the most effective tools for online marketing.  But why? […]