After a hectic holiday season, eCommerce brands are enjoying a quieter few weeks of recalibration and realignment… but downtime doesn’t mean throwing strategy to the wayside. The beginning of the year still offers festive-forward opportunities for strategic email marketing, from ringing in the New Year itself to prepping for holidays like Valentine’s Day.
Here are five ways your eCommerce brand can extend holiday marketing strategies into New Year’s and Valentine’s Day.
1. Capitalize on Post-Holiday Sales
Most eCommerce brands offer holiday sales and promotions, but why not extend them beyond the holidays? Extending promotions into early January (or beyond) lets you take advantage of the shopping mood your customers are already in while offering opportunities for creative bundles and discounts to clear out holiday stock.
2. Leverage the Power of New Year’s Resolutions
A brand new year means New Year’s resolutions, a unique opportunity for your eCommerce brand to align marketing with your customer’s goals. Focus on products that support common resolutions, like health and wellness, organization and cleanliness, or personal development. Make sure to focus your messaging on the benefits of your products for achieving those goals.
3. Create Seamless Seasonal Transitions
After a solid few months of holiday-themed campaigns, it’s more important than ever to stand out among the crowd. Keep your branding consistent across all email campaigns while getting creative with seasonal and holiday-themed elements. You can even try things like swapping your logo colors to match the holidays, as long as brand recognizability stays front and center!
4. Build Anticipation for Valentine’s Day
Once the new year hits, you’ve only got 6 weeks until Valentine’s Day, a massive shopping holiday that you’ll want to amp up marketing for. Start building anticipation for Valentine’s Day early, crafting teaser campaigns, countdowns, exclusive sneak peeks, or even early-bird discounts and sales to generate excitement.
5. Personalize Valentine’s Day Recommendations
Personalizing your email campaigns is important all year round, but Valentine’s Day offers an especially good opportunity to leverage custom data. Look at purchase history, browsing behavior, and demographic information to craft hyper-personalized campaigns that’ll make Valentine’s Day shopping easier for your customers.
Wrap Up
Extending your holiday marketing strategies into the new year requires a thoughtful approach that prioritizes seamless transitions, consistent branding, and on-topic promotions and campaigns. But, when you put in the effort to stay on-trend, get creative, and stand out among the competition, you can make just as much of an impact as you did over the holidays!