The ordering system of any eCommerce business plays a critical role in customer satisfaction. If your ordering software isn’t a good match for your business — or it can’t keep up with your ever-changing needs — it will absolutely have a negative impact on your customer’s buying experience! Here are a few ways that a poorly executed ordering system can negatively impact your customers.
1. Difficulty Finding Products
When customers are on a mission to buy, they want to quickly and easily find the products they’re looking for. A poorly organized ordering system puts barriers between your customers and the products they’re hoping to buy. They may become frustrated, which can lead to abandoned carts, lost sales, negative reviews, and poor brand perception.
2. Product Inaccuracies
A good ordering system needs to accurately display your products. What they are, what they’re made of, what they can do, and how many of them are left. If product descriptions are inaccurate, incomplete, or misleading, customers can end up disappointed. Instead of spiking your sales, product inaccuracies can spike your returns.
3. Disappointing Delivery Times
Product inaccuracies and a subpar ordering system can also lead to disappointing delivery times. For example, imagine a customer orders a product that your system shows is “In Stock” but should have said “Backordered.” Not only will they be disappointed in your system and brand, but they may even end up canceling their order.
4. Irregular Updates
When a customer makes a purchase from your brand, they want to be updated throughout the ordering process, from confirmation to delivery. If your ordering system isn’t providing your customers with regular, timely updates on their orders, they may become anxious, frustrated, or even suspicious of a scam!
Find a Solution with Orderbot
If any of these characteristics remind you of your current ordering system, it might be time to consider an upgrade. DIDO Agency is proud to partner with Orderbot, a business intelligence tool that helps your customers get the right order, on time, every time. From their Perfect Order Dashboard to their Streamlined Inventory Management, Orderbot has multiple products to get your fulfillment from frazzled to streamlined.
So, what are you waiting for? Time to give your customers a happier shopping experience!
