Did you know that 96% of visitors to any website leave without making a purchase?
Whether they were just window shopping to begin with, or something else caught their eye, potential customers can leave without purchasing for any number of reasons.
Regardless of why a purchase wasn’t made, your brand is now faced with a unique opportunity to reach out and make a connection. Here are 3 automated emails you can leverage to try and get people back to your website.
1. Abandoned Cart Emails
With an average abandoned cart rate of 70% industry-wide, this type of automated email is extremely common. When someone on your website adds an item to their cart but does not complete the checkout process, an automated Abandoned Cart email is triggered, reminding them to return to their cart and finish the purchase. Abandoned Cart emails often include a discount or freebie to incentivize customers to return.
2. Welcome Series
A Welcome Series is typically made up of 5 to 7 emails, sent out at regular intervals after someone gives you their email address. A Welcome Series can be customized to fit your voice and identity but often includes dedicated emails outlining who you are, what your business is about/what you sell, your brand’s mission/vision/values, and an introduction to your CEO/founder. You can also include a first-time offer or promotion in your series.
3. Win Back Series
If a customer has stopped shopping with you recently but has bought from you in the past, a Win Back series of emails can help you re-target them in a similar way to a brand-new customer. After a specific time has passed, a Win Back Series is triggered with one of three goals: get the customer to come back and re-order from you, figure out why they left, or both. Win Back Series’ will often include a discount and a feedback survey in separate emails.
Overlooking website visitors just because they didn’t complete a purchase is a massive missed opportunity for engagement, education, and enticing deals and discounts. Abandoned Cart emails, Welcome Series, and Win Back Series are important automations for your brand to have in your email system. Once you have these automations ready to go, you can start to see every interaction on your website as an opportunity — completed sale or otherwise.