B05_Myths of Email Marketing

Myths of Email Marketing

For some, email marketing is a full-fledged online sales tool that increases purchases and attracts new customers, retains old ones, and returns those who left. For others, it’s just a way of delivering news through email.

Let’s consider 5 email marketing myths that are bad for your business and who shouldn’t be trusted.

Myth #1: Buyers receive too many emails without us

It’s by far one of the most common email marketing myths. The truth is that 60% of people receive less than 6 emails a day from trusted brands and 40% receive less than 3 emails!

If you believe your customers are ALREADY getting too many emails, think again and start using email marketing in your sales strategy.

Myth #2: Buyers will spam your emails

The fear of getting into SPAM is a common fear associated with email marketing. If your email address is on the spam list, it can be the main obstacle to your email marketing strategy. 

But don’t be afraid of it, because less than 0.05% of people will hit the spam button! That’s less than 5 people per 10,000 emails!

And what is the result? While you share helpful and informative content, your emails are less likely to be marked as spam. If this has already happened, then immediately stop sending emails to this addressee.

Myth #3: Send emails on certain best days and best hours

There are no best days for everyone. But you can determine which time is more effective for your audience by testing sending on different days and times.

There is an opinion that Tuesday, Wednesday, and Saturday are more suitable for sending emails. In fact, for every industry, target audience, and company, there will be best days.

Send emails in batches – on different days and times and conclude the effectiveness based on statistics. 

Myth #4: It’s bad when people unsubscribe

There will be unsubscribes after almost every mailing. It’s a natural process in email marketing. 

If the percentage of unsubscribes is more or less stable, there is no need to be afraid of them. When people who have lost interest unsubscribe, you pay less for mailings and continue to work with an interested audience. If there are significantly more unsubscribes, there is cause for concern and find out the reasons.

Myth #5: If you send emails too often, there will be a lot of unsubscribes

By increasing the frequency of mailings, you can attract more visitors to the site and convert them into customers.

Too many emails are a widespread reason for unsubscribes and spam. But too much is an individual assessment. Therefore, experimenting with the frequency of mailings is worth it. It’s important to monitor delivery rates, unsubscribes, and open and click rates.


Often the effectiveness of emails significantly increases if you move away from the standards and do something differently. Create, send and test emails to find the best practices for your business.