People assume that email marketing is a thing of the past, just as letter-writing campaigns are basically defunct. That is a fallacy. In reality, email marketing is very much a thing of the present, and when done correctly, it can make your firm millions of dollars.
Let’s debunk four more marketing fallacies.
MYTH 1: Email marketing is no longer effective.
It’s straightforward. Email marketing is effective. We don’t need to prove anything; the figures speak for themselves.
On average, email marketing generates a 4,300 percent return on investment.
Before going on social media, the news, or the internet, 58 percent of individuals check their email.
Segmented campaigns can boost income by up to 760 percent.
Convinced? We certainly are.
MYTH 2: Sending Emails Irritates Your Readers
When a client signs up for emails, it suggests they are interested in receiving them. In fact, send your emails frequently enough for them to remember why they were interested in your company or newsletter in the first place.
If your consumers are becoming irritated with you (maybe your unsubscribe rates are increasing or your open rates are decreasing), you could try reducing the amount of emails you send… However, the sheer volume of emails is unlikely to be the source of the problem.
We don’t advocate sending emails more than once a month at the very least.
MYTH 3: When it comes to sending campaigns, there is only one “best time.”
Sending business-related emails during business hours is standard procedure. Some people, on the other hand, strive to condense the timing to, say, 2:07 p.m. on the third Tuesday of each month. It isn’t necessary to be so detailed.
The numbers are as follows: The most productive days of the week are Tuesdays, Wednesdays, and Thursdays. Technically, Thursday is the best day, although the difference is little. The optimal time of day depends on the measure you’re tracking; for example, the highest open rate was at 8:00 a.m., but the highest click-through rate was at 5:00 p.m.
Our recommendation is to collect your own data and time yourself based on the results. Your company is unique; don’t cut corners or assume that what works for someone else will work for you.
Remember, you want your emails to stand out in the cluttered inboxes of your clients.
MYTH 4: A Massive Master List Is Required
Let’s start with the facts before moving on to the myth. Is it beneficial to have a large email list? Of sure, and expanding your master list should be a priority.
Is it necessary, however, to postpone email campaigns until you have 1,000 or more emails? No! Should you just add emails from the internet or buy email lists? Please do not act in this manner.
The common misconception is that the size of your master list is the end-all. In actuality, the quality of 1) your campaigns and 2) the emails on your list matter far more than the sheer number of inboxes you wind up in.
What we’re really saying is that you should use email marketing. Do not be hesitant to send emails. It’s fine to send them on days other than Tuesday. In your subject line, say what you need to communicate. Also, don’t wait until you’ve accumulated a large number of emails before you start.