Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing
Cart Abandonment Solutions: 5 Money-making Segmentation Strategies to Try
Abandoned shopping carts have plagued digital marketers since the beginning of time—or at least since the beginning of ecommerce. Not to mention, it appears consumers
6 Features Of A Great B2C Email That Will Get You Click-Throughs
Even with the dizzying amount of digital marketing channels available, email is still a powerful marketing tool for B2C brands. It’s cheap and scalable, and
Combine Social Media and Email Marketing for Better Branding
Digital marketing works best when your various channels and platforms work together. A cohesive, multi-channel brand experience creates a more personal connection with your followers by presenting
How to Get People in the Habit of Reading Your Emails
Are there certain marketing emails from companies that you always open, yet others that you totally ignore? For most of us, the answer is yes.
9 Ways to Segment Your Email List to Increase Customer Engagement
Appealing to a wide audience is hard. Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge
Why Are You Leaving Me? Learning from an Unsubscribe Exit Survey
When your relationship with one of your subscribers ends, sometimes the worst part is not knowing why it all went wrong. Thankfully, you can set
Email Design Fundamentals: Everything You Need to Know
Why email design matters It’s wise to approach design as an intentional act, an act that shows we are interested in experience and want to
The Email Automation All Consumable Goods Brands Need (That Many Don’t Yet Use)
I don’t know about you, but I frequently run out of products before I realize I need to restock them—skincare, makeup, soap, laundry detergent…you get