Category: Strategy

No matter your product, audience, or industry, all eCommerce businesses understand how important it is to use a good fulfillment system … but why? Because eCommerce business owners understand more than anyone that an underperforming, failing, or unsuitable fulfillment system leads to: ■ Lower sales, ■ Skewed data, ■ Unhappy customers, ■ Negative brand perception, […]

Whether you’re a DTC, B2B, or B2C eCommerce brand, email marketing is a great way for you to connect with your audience. But with the rise of eCommerce and digital marketing, how can your emails stand out among the crowd? It’s simple — you prioritize personalization! You might think personalization just means adding your customer’s […]

In recent years, influencer marketing has become an increasingly popular marketing strategy, and for good reason! Influencer marketing offers businesses a way to connect with their target audience in a meaningful way while simultaneously increasing brand awareness and driving sales. Read on to discover why influencer marketing deserves a spot in your marketing strategy.  As […]

One of the most effective ways to increase the number of emails you collect is to set up subscription popups. Read on to learn about the benefits of email marketing and explore the importance of email popups in capturing the attention of your website visitors and ensuring the success of your business. Email popups are […]

Customers are most engaged with a company the moment they make their first purchase from that company or sign up for a newsletter. No matter how extensive your product range or how good customer support you provide, both customers and subscribers will eventually lose interest in your company. At the same time, it’s not at […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it. The more competently email marketing is conducted, the more profit it brings. We have […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it. The more competently email marketing is conducted, the more profit it brings. We have […]

With multiple email metrics and KPIs, you can get data-driven insights to improve the results of your email marketing campaign. In this post, we will describe 4 key email marketing metrics. So, why only 4 metrics? Each of these metrics corresponds with a specific, high-leverage part of your email. If performance dips, reviewing which of these numbers […]

  The effectiveness of Internet marketing is measured using a large number of indicators. They are called KPI – key performance indicators. With the help of KPIs, you will be able to formulate goals and evaluate the effectiveness of the work done, no matter what your company’s marketing strategy is. KPI always displays a specific […]

For some, email marketing is a full-fledged online sales tool that increases purchases and attracts new customers, retains old ones, and returns those who left. For others, it’s just a way of delivering news through email. Let’s consider 5 email marketing myths that are bad for your business and who shouldn’t be trusted. Myth #1: […]