Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing
How Klaviyo’s AI Actually Works: A Deep Dive for E-Commerce Marketers
Artificial intelligence is becoming essential for e-commerce marketing, enabling brands to personalize at scale and work smarter. In fact, 88% of digital marketers now use
The Four Focus Areas of Crafting Irresistible Black Friday Email Content: From Subject Lines to Segmentation
The countdown to November 28th — the biggest shopping extravaganza of the year — has officially begun! Black Friday is more than a single day,
Say Goodbye to Generalized: Segment Your Way to Black Friday Email Marketing Success
As a savvy marketer – or a skilled eCommerce entrepreneur – you’re probably familiar with the importance of standing out in a crowd. Brands are
Strategies to Master Your Email List and Supercharge Your Black Friday Campaigns
Black Friday is fast approaching, and it’s time to set the stage for an epic sales season. But before you dive headfirst into the eCommerce
How to Run an Email Marketing Audit in 6 Simple Steps
Your email marketing strategy may be running…but is it performing at its best?An email marketing audit is your opportunity to step back and evaluate what’s
Navigating the Future of Email Marketing: DIDO’s Predictions for the Next 5 Years
Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4
Conversational SMS and Email Marketing: What eCommerce Brands Need to Know
Today’s eCommerce landscape is highly competitive. It’s not enough to simply “stay in touch” with your customers anymore — you have to create experiences that
Unlocking the Power of Behavioral Segmentation in Email Campaigns
Today’s customers expect more than generic email blasts. They crave relevance, timing, and personalization… Which is where behavioral segmentation in email marketing comes into play.