Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing

Best Klaviyo Agencies for Black Friday 2026: How to Pick the Right Fit
There is no single best Klaviyo agency – there is the right one for your revenue stage, your category and your tolerance for risk. Here is the 2026 landscape, organised by who each agency actually fits.

Black Friday & Cyber Monday 2026: The Triggers & Strategies That Work Best
When Black Friday and Cyber Monday hit, your customers’ inboxes and messages are flooded with deals. If you want your brand to stand out —

How Klaviyo’s AI Actually Works: A Deep Dive for E-Commerce Marketers
Artificial intelligence is becoming essential for e-commerce marketing, enabling brands to personalize at scale and work smarter. In fact, 88% of digital marketers now use

The Four Focus Areas of Crafting Irresistible Black Friday Email Content in 2026: From Subject Lines to Segmentation
The countdown to November 27th — the biggest shopping extravaganza of the year — has officially begun! Black Friday is more than a single day,

Say Goodbye to Generalized: Segment Your Way to Black Friday 2026 Email Marketing Success
As a savvy marketer – or a skilled eCommerce entrepreneur – you’re probably familiar with the importance of standing out in a crowd. Brands are

Strategies to Master Your Email List and Supercharge Your Black Friday 2026 Campaigns
Black Friday is fast approaching, and it’s time to set the stage for an epic sales season. But before you dive headfirst into the eCommerce

How to Run an Email Marketing Audit in 6 Simple Steps
Your email marketing strategy may be running…but is it performing at its best?An email marketing audit is your opportunity to step back and evaluate what’s

Navigating the Future of Email Marketing: DIDO’s Predictions for the Next 5 Years
Despite the rise of newer platforms and technologies, email continues to offer eCommerce businesses unmatched ROI, direct customer engagement, and measurable impact. With over 4