Blog
On our blog, we’ll keep you informed about agency updates, trends, and current topics in the field of email marketing

Leveraging Metrics, Analytics, and Optimization for Black Friday and Cyber Monday Email Campaign Success
Black Friday and Cyber Monday (BFCM) are some of the most anticipated shopping events of the year, and email marketing plays a crucial role in

Improve your Black Friday and Cyber Monday Strategy with Email Automation
Black Friday and Cyber Monday (BFCM) is a retail phenomenon that sends both shoppers and businesses into a buying-and-selling frenzy. For eCommerce businesses, BFCM has

Klaviyo vs. Keap: Choosing the Right Marketing Automation Platform
Table Of Contents In today’s digital age, marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive growth.

Klaviyo vs ActiveCampaign: A Comprehensive Review of Marketing Automation Platforms
Table Of Contents In today’s rapidly evolving digital landscape, businesses are presented with a plethora of tools to help streamline their marketing efforts and engage

Klaviyo vs Omnisend: Choosing the Right Email Marketing Platform for Your Business
Table Of Contents In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their customers and drive conversions. To effectively

Dotdigital vs. Klaviyo: A Clash of Marketing Automation Titans
Table Of Contents In the ever-evolving world of digital marketing, businesses are constantly seeking powerful tools and platforms to effectively engage with their customers and

Innovations in Customer Engagement: How Interactive Quizzes Can Benefit Your Brand
Customer outreach has always been a crucial aspect of successful eCommerce brands. However, today’s customers have higher expectations. While 66% of customers expect brands to

Two Strategies Are Better Than One: Combining Direct Mail and Email Marketing
When considering how impressive the statistics about email marketing are — like its ROI of $36 for every $1 spent — it’s easy to overlook